Palak Arora
CAMPAIGNS & MARKETING | CONTENT & DELIVERY
About
Campaign and marketing professional with 8+ years of experience across integrated campaigns, content-led initiatives, and brand activations. Experienced in managing end-to-end campaign execution, coordinating with cross-functional teams, and ensuring smooth delivery across digital and on-ground platforms. Comfortable working in fast-paced agency environments across healthcare, FMCG, and corporate sectors.
Experience
Account Manager - Shau Media - Gurugram
(2024-07)
- Handle day-to-day campaign execution across digital, experiential, and integrated platforms
- Work closely with clients and internal teams to plan and roll out campaigns
- Coordinate with vendors and partners to ensure smooth delivery across projects
- Track campaign progress and share regular updates with stakeholders
- Support account growth through consistent execution and client engagement
Group Account Manager - Weaddo - Gurugram
(2023-10 - 2024-01)
- Managed multiple campaigns simultaneously, ensuring timelines and deliverables were met
- Supported campaign planning, execution, and client coordination
- Worked on pitch decks and proposals for new business opportunities
- Improved turnaround time through better coordination and workflow management
Senior Account Executive - PR Professionals
(2022-06 - 2023-09)
- Worked on integrated campaigns across PR, content, and brand activations
- Developed campaign content including messaging, press materials, and briefs
- Coordinated with media, partners, and internal teams for campaign rollout
- Monitored campaign performance and shared reports with clients
- Supported junior team members on execution and day-to-day tasks
Account Executive - Adfactors PR
(2020-01 - 2022-05)
- Supported campaign execution, media outreach, and reporting
- Assisted in content development and coordination across teams
- Tracked media coverage and industry updates to support ongoing campaigns
Business Development Manager - Foodpanda
(2017-06 - 2019-12)
- Managed partner onboarding and relationships in a consumer-focused setup
- Worked closely with partners to drive engagement and operational execution
- Supported performance tracking and day-to-day coordination
Education
MBA - Marketing - International Business School
B.Com - IIS University
