Shubh

Results-driven Digital Marketing & Brand Growth Professional with 6+ years of experience in SEO, Performance Marketing, Social Media Management, E-commerce Operations, Product Research, and Brand Development across retail, IT services, education, and lifestyle sectors. Proven expertise in managing multi-brand digital portfolios, driving lead generation and sales through Meta Ads, improving organic visibility through SEO, overseeing e-commerce growth, and coordinating international product sourcing initiatives. Skilled at translating business objectives into data-driven marketing strategies that enhance brand visibility, customer engagement, and revenue growth.

Seeking a challenging leadership role where I can leverage my digital marketing expertise to deliver measurable business impact and sustainable growth.

Social Media Head - Global Group

(2026-01)

• Managing digital marketing activities across multiple brands under Global Group, including Global Gadgets, GIBS (Global IT Business Solutions), GRD Aviation, and Global Business Connect (GBC).
• Planning and executing Meta Ads (Facebook & Instagram) campaigns for Global Gadgets and GIBS, focused on lead generation, sales growth, and brand awareness.
• Handling SEO strategy, on-page optimization, keyword research, and performance tracking for Global Gadgets and GIBS websites.
• Managing E-commerce operations for Global Gadgets, including product listings, content optimization, and marketplace coordination.
• Overseeing website updates, content management, and performance monitoring for GRD Aviation.
• Conducting product research and market analysis to identify innovative and premium international products aligned with business objectives and customer demand.
• Coordinating with international suppliers and stakeholders for product sourcing, import processes, documentation, and product onboarding.
• Assisting in the product import process, including vendor coordination, documentation support, product selection, and launch planning.
• Conducting international product research to identify innovative and premium products not yet available in the Indian market, evaluating their market potential and business opportunities.
• Coordinating with global brands and suppliers for new product sourcing, import planning, and market introduction strategies.
• Managing and growing the LinkedIn presence of Global Business Connect (GBC) through content planning, posting, and audience engagement.
• Coordinating and executing on-site video shoots, brand campaigns, and social media content production across multiple business verticals.
• Collaborating with designers, developers, and internal stakeholders to ensure effective campaign execution and brand consistency.
• Monitoring campaign performance, analyzing insights, and implementing optimization strategies to improve ROI and engagement.
• Managing and growing 2 personal branding social media accounts, including content planning, posting, and engagement strategy.
• Working closely with internal teams for content execution, creatives, and campaign optimisation.

Senior Digital Marketing Executive - VS Nutracare

(2024-08 - 2026-01)

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance online visibility and drive sales for VS Nutracare's e-commerce platforms.
• Campaign Management: Plan and manage targeted digital advertising campaigns on social media platforms, including Facebook, Instagram, and LinkedIn, to maximize reach and engagement.
• Performance Optimization: Oversee and optimize the performance of paid advertising campaigns, managing budgets, ad copy, and targeting for effective results.
• Data Analytics: Utilize data analytics tools to track, measure, and report on key performance metrics, providing actionable insights for continuous improvement.
• Content Collaboration: Collaborate with the content team to create engaging and relevant content for social media channels and e-commerce sites.
• Social Media Management: Manage and grow social media accounts to drive brand awareness, engagement, and community interaction.
• Market Research: Monitor industry trends and competitor activities to identify opportunities for innovation and growth within the Ayurvedic product market.

Senior Digital Marketing Executive - SS Nutracare

(2023-08 - 2024-08)

• Digital Strategy Development: Plan and run online marketing activities that match the company's business goals.
• SEO Optimization: Make the website and product pages better so they appear higher on Google and other search engines.
• Social Media Ads: Manage and improve ads on Facebook, Instagram, and other platforms to get better results.
• Content Marketing: Create and share useful content to grab the attention of customers and keep them interested.
• E-commerce Marketing: Handle promotions and offers on online shopping platforms to boost sales.
• Social Media Management: Manage company's social media pages to grow followers and connect with customers.
• Analytics and Reporting: Check the performance of all digital activities and share easy-to-understand reports with the team for better future planning.

Senior SEO Executive - AEC - Abroad Education Consultants

(2022-03 - 2023-07)

• Successfully ranked keywords such as Abroad Education Consultants, Overseas Education Consultants, Abroad Education, Study Overseas Consultants, etc. on the first page of search engines.
• Developed and executed SEO strategies with the team to increase online traffic and improve search engine rankings.
• Conducted keyword research and implemented content development strategies to optimize existing content and uncover new opportunities.
• Identified and pursued link-building opportunities.
• Monitored and evaluated search results and performance across major search channels to improve rankings.
• Developed and executed social media strategies on Facebook, Instagram, and LinkedIn.

Digital Marketing Executive - Transglobal Overseas Education Consultants

(2020-07 - 2022-02)

• Developed and executed digital marketing strategies, including SEO and social media marketing.
• Conducted keyword research to optimize content and uncover new opportunities.
• Managed and executed the implementation of SEO strategy with the team.
• Communicated with the team and management on strategy/project development, timelines, and results.
• Conducted blogging outreach.

Intern - Digiminds

(2019 - 2019)

Undergone an internship for 2 Months. Handled Social Media, and Search Engine Optimization for the organization's website.

Bachelor's degree - Delhi University (2020)