Sidhant Minocha

Creative Leader with 13+ years of experience directing brand strategy, product design, and creative operations across luxury, ethical fashion, and lifestyle sectors. Proven ability to manage end-to-end creative pipelines, lead cross-functional teams, and deliver brand storytelling that drives international growth. Experienced in mentoring creative talent and artisans, with strong proficiency in Adobe Creative Suite, Figma, and project management tools.

Currently leading art direction at a London-based tech-accessories startup while completing an MSc at UCL.

Brand Strategy and Creative Direction (Part-time, on student visa) at CASE COLLECTION LTD. (2025-06 – 2025-12)

• Leading creative strategy, repositioning tech-accessories into a premium category through surface pattern design, packaging, and market research (WGSN).
• Building and managing a global team of 6–7 independent artists and designers, ensuring brand consistency and high-quality execution.
• Overseeing legal and IP protection in collaboration with law firms, creating copyright and licensing frameworks.

Student Sustainability Representative (Volunteer) at SCAPE STUDENT LIVING LTD. (2025-03 – 2025-05)

• Designed and implemented sustainability surveys across 9 properties, aligning with BREEAM metrics to guide policy and operational changes.

Founder and Research, Strategy & Operations Lead at SIDHANT ENTERPRISES (BRAND - SEDHANTIK) (2016-07 – 2024-09)

• Founded and built Sedhantik, a luxury brand integrating 6+ Indian handicraft techniques into 10+ low-impact textile collections and packaging, using GOTS-certified/organic materials and heritage processes.
• Directed end-to-end creative and operational pipelines, from concept design and packaging to vendor partnerships and production, delivering 20+ sustainable projects with 7+ vendors across India and Germany.
• Led global brand storytelling and expansion, securing B2B/B2C sales in 6 countries and recognition, including Indian Prime Minister Narendra Modi's patronage of Sedhantik's scarf and pocket square.
• Trained and mentored 200+ artisans, commissioned by two Governments and several NGOs, strengthening design thinking, technical skills – concept to product design, and professional communication for rural textile artisans.

Guest Faculty, Jury, Industry Collaborator at UNIVERSITIES – PARSONS (NY), ASHOKA, NIFT, PEARL, TDV, CHITKARA, LPU (2016-08 – 2024-04)

• Designed and delivered curriculum on semiotics, product strategy & design, and Adobe Suite.
• Mentored and evaluated 200+ students, enhancing institutional projects and industry collaborations.

Design Specialist at WILLS LIFESTYLE (I.T.C. LTD.) (2013-06 – 2015-06)

• Directed design of 4 formal menswear collections, integrating trend forecasting, market analysis, and sales data.
• Designed the products along with a team of two designers – fashion (product design) and textile (fabric development)
• Coordinated across 7 departments for national-scale launches, presenting to B2B buyers and retail teams across India.
• Presented directly to clients pan-India - B2B buyers and flagship store retail teams.
• Strengthened skills in commercial design strategy, cross-functional leadership, and project delivery.

Corporate Designer at LECOANET HEMANT INDIA PVT. LTD (2012-02 – 2013-05)

• Led design and prototyping of uniforms and accessories for 17 luxury hospitality clients.
• Streamlined creative and operational workflows across 7 internal departments, ensuring timely, innovative outcomes.

Fashion Designer at EXPORT HOUSES (2010-08 – 2012-04)

• Designed printed and embroidered kidswear, womenswear and scarves collections for 10+ international brands, achieving sold-out scarf collections at Liberty, London.
• Collaborated with buyers across India, France, UK, and USA, adapting to trends and ensuring high-quality production.

MSc in Environmental Anthropology – UNIVERSITY COLLEGE LONDON (2024 – 2025)

Certificate in Creative & Cultural Business Program (C.C.B.P.) – INDIAN INSTITUTE OF MANAGEMENT, Ahmedabad (IIM-A) (2022 – 2022)

Postgraduate Diploma in Liberal Studies (Young India Fellowship) – ASHOKA UNIVERSITY (2015 – 2016)

B.A. (Hons.) in Fashion Design – PEARL ACADEMY (NOTTINGHAM TRENT UNIVERSITY, UK) (2007 – 2011)