Sidra Fatima

Results-driven SEO and AI Search Specialist with 5+ years of hands-on experience working with 20+ clients across multiple industries. Proven track record of improving organic rankings, building high-quality backlinks, and increasing traffic through data-driven strategies. Experienced in technical SEO, content optimization, PR backlinks, and AI-first search platforms. Built and launched two Chrome extensions and consistently delivered measurable growth for client projects.

SEO Specialist at Digital Squad (2023-01 – 2025-07)

• Developed and implemented interactive marketing strategies for about 15 clients that improved search engine performance.
• Developed and executed Digital Media content strategies that increased brand awareness by 34% and follower growth by 20%.
• Conducted market research and analyzed consumer behaviour to identify trends and opportunities for growth.
• Analyzed website traffic data to identify trends and optimize content for better reach and conversions.
• Strategized and implemented multi-channel marketing campaigns to promote products and services, resulting in a 30% increase in sales.
• Prepared and presented reports on marketing campaign performance, providing insights and recommendations for improvement.
• Utilized strong communication and presentation skills to effectively communicate marketing plans, activities, and results to the internal team and clients.

Digital Marketing Associate at AAITPRO (2022-04 – 2023-02)

• Created an SEO-focused content strategy and Crafted Ads copies for Display ads.
• Collaborated with a global team to create, expand, and accelerate sales opportunities through digital marketing channels, resulting in 50% growth in market presence and lead traffic from all sources.
• Conducting on-site and off-site SEO audits for our website and competitors.
• Regularly communicated marketing plans, activities, and program results with the team, ensuring alignment and transparency across teams.
• Work with developers on technical SEO.
• Carried out detailed keyword research according to the Business niche.
• Provided strategic insights to sales and marketing Teams.
• Monitor web traffic user engagement and conversion. Send Weekly and Monthly reports to the management.

Search Engine Optimization Lead at Urban Plants™ (2021-07 – 2022-04)

• Developed and implemented comprehensive SEO strategies to improve search engine rankings and drive organic traffic and generated revenue.
• Implemented on-page and off-page SEO tactics, including content optimization, link building, and technical SEO enhancements, to enhance website visibility and performance.
• Conducted in-depth keyword research, competitive analysis, and website audits to identify opportunities for optimization and growth.
• Auditing websites and providing technical recommendations to the developers.
• Led a team of SEO specialists, providing guidance, training, and mentorship to optimize performance and achieve organizational goals.
• Stayed updated on industry trends, algorithm updates, and best practices in SEO to adapt strategies and tactics accordingly, ensuring optimal performance and results.

B.sc in Agriculture in Agricultural and Horticultural Plant Breeding – Rama University (2017 – 2021)