Ayush Singh

A results-driven and analytical marketing professional with over 5 years of experience in market research, business development, and strategy. Proven ability to lead cross-functional projects and deliver data-informed marketing strategies. Skilled in brand management, integrated campaign execution, and leveraging financial metrics to drive business impact.

Eager to apply my expertise in Go-to-Market strategy, creative development, and cultural insights to lead the launch and growth of Gemini in the Indian market.

Research Consultant at KPMG India (2025-10 – Present)

Conducted market research, competitive analysis, and consumer insights generation to support data-driven decision-making and business strategy

• Conducted market research, competitive analysis, and consumer insights generation to support data-driven decision-making and business strategy
• Leveraged AI-powered tools (ChatGPT, CB Insights, Co-pilot) to automate research workflows, enhance predictive analytics, and generate actionable insights
• Utilized research platforms (EMIS, Refinitiv, Statista, Nielsen, Capital IQ) for market sizing, industry analysis, and financial benchmarking
• Performed trend analysis, customer segmentation, and forecasting to support Go-to-Market (GTM) strategy, product positioning, and sales enablement
• Developed data visualization dashboards and reports using Excel, Power BI, and Google Analytics, collaborating with cross-functional teams to deliver business intelligence and strategic recommendations

Pre-sales Consultant at Deloitte India (2022-01 – 2025-10)

Delivered end-to-end pre-sales support by driving Go-to-Market (GTM) strategy, sales enablement, and business development initiatives in a global professional services environment

• Delivered end-to-end pre-sales support by driving Go-to-Market (GTM) strategy, sales enablement, and business development initiatives in a global professional services environment
• Collaborated with demand generation and sales teams to identify opportunities, perform competitive analysis, and build data-driven GTM plans to support pipeline development and revenue growth
• Conducted business analytics and market research, leveraging AI tools (ChatGPT, CB Insights) to generate actionable insights for product positioning and marketing strategy
• Managed cross-functional projects within PMO frameworks, ensuring stakeholder alignment, timely delivery, and effective project governance
• Developed RFP/RFI responses, client presentations, and tailored pre-sales solutions, while strengthening brand presence through industry events, lead generation, and client engagement activities.

Business Development Trainer at Byju's (2021-09 – 2021-12)

Achieved monthly sales targets across the UP region through lead generation, cold calling, video consultations, and in-branch counseling, driving consistent revenue growth

• Achieved monthly sales targets across the UP region through lead generation, cold calling, video consultations, and in-branch counseling, driving consistent revenue growth
• Converted qualified leads into 81 successful admissions, generating ₹67.6 lakhs in revenue, demonstrating strong sales conversion and client acquisition skills
• Executed multi-channel outreach campaigns and delivered personalized product presentations to enhance customer engagement and sales pipeline development
• Strengthened brand awareness and market presence by participating in events, promotional activities, and customer engagement initiatives, effectively communicating product value and positioning

Master of Business Management in Marketing – SIBM, Nagpur (2019 – 2021)

Bachelor of Engineering in Electronic Engineering – Ramdeobaba College of Engineering, Nagpur (2014 – 2018)