Sindhumathi Mayilvaganan

Results-driven Sales and Digital Marketing professional with 3+ years of experience driving revenue growth, exceeding KPIs, improving customer service and engagement across retail and digital channels. Proven track record in consultative selling, upselling, SEO/SEM strategy, go-to-market execution, and data-driven decision-making. Cross-trained across enterprise retail operations, large-scale broadcasting production, and marketing campaigns.

Recognized for leadership potential, strong project management, and consistent top performance in fast paced, target-driven environments.

Sales Associate - Vision Express - Dublin, Ireland

(2023-09 - 2025-12)

• Customer Acquisition & Retention: Consistently ranked top-performing in sales, contributing to revenue growth, conversion rates, and customer retention. Maintained the top position in the national sales table for multiple consecutive months, setting the benchmark across Ireland.
• Leadership & Performance: Analyzed international consumer behavior and localized preferences to shape regional, multi-channel sales strategies, managed high-volume customer relations while ensuring European compliance and cross-cultural brand consistency. Selected for the Future Game Changers (FGC) Leadership Program based on strong KPI performance, leadership capability, and sales results.
• Supervisory Leadership: Served as Acting Supervisor during cover periods, overseeing daily operations, supporting team performance, and driving improved KPI outcomes.
• Product Expertise: Delivered consultative selling by understanding customer needs, recommending tailored solutions, and identifying upselling opportunities. Demonstrated strong product knowledge and commercial awareness, contributing to improved customer decision-making.
• Customer Satisfaction: Improved customer service by 5% through effective communication and tailored solutions, staying ahead of industry trends in accordance with compliance standards.

Assistant Director - Star Vijay Television (D Studios & Thalir) - Chennai, India

(2019-06 - 2020-06)

• Operations & Stakeholder Management: Managed end-to-end production workflows, resource scheduling, and agenda compliance for high-viewership regional broadcast properties. Direct liaison for high-profile celebrities and program participants.
• Corporate Content & Growth Strategy: Spearheaded audience content development, creative ideation, and competitive research for new program launches. Contributed directly to data-backed strategy adjustments that met aggressive Television Rating Point (TRP) targets.
• Risk Mitigation & Compliance: Audited production materials to ensure strict intellectual property and copyright compliance across music, dialogue, and broadcast assets. Owned legal documentation, on-site event records, and formal participant compliance signing workflows.
• Executive Reporting & Adaptability: Facilitated routine progress briefings and operational updates for enterprise leadership teams. Directed real-time, high-pressure strategic pivots and asset adaptations under tight live-broadcasting timelines.

Master of Science - Digital Marketing - Dublin City University (2022 - 2023)

Master of Arts - Communication - Madras Christian College (2020 - 2022)

Bachelor of Science - Visual Communication - Women's Christian College (2016 - 2019)