Snata Patra

Managed leadership development programs for Ground Ops leaders across all functions, owning program and content design, branding, facilitator enablement and PAN India execution. Led change management of a rebranded global program, collaborating with global product teams to integrate localized metrics and Ops leadership alignment. Designed and launched career development program for high-potential leaders by identifying skill gaps, content design, creating personalized learning journeys and external vendor partnership.

Sr. Human Resource Manager (India Operations) at Amazon India (2025-03 – 2026-05)

• Managed leadership development programs for Ground Ops leaders across all functions, owning program and content design, branding, facilitator enablement and PAN India execution.
• Led change management of a rebranded global program, collaborating with global product teams to integrate localized metrics and Ops leadership alignment.
• Designed and launched career development program for high-potential leaders by identifying skill gaps, content design, creating personalized learning journeys and external vendor partnership.
• Automated program reporting and impact dashboards using AI workflows, chat agents and web pages to track cascading progress and capability-building milestones for all levels of leadership.
• Spearheaded adoption of all training programs in West by Ops and HR leadership engagement, regional learning roadshows and program level communications and campaigns.
• Conducted annual Learning Needs Analysis (LNA) with regional Ops leaders and site leads to identify capability requirements.
• Published monthly L&D dashboards highlighting regional performance and customization needs to ensure stakeholder alignment.

Associate Director- HRBP Lead (Central Operations and Planning) at Zepto (Kiranakart Technologies Pvt Ltd.) (2024-08 – 2025-03)

• Managed end-to-end employee lifecycle for 1100 employees across Planning and Operation departments.
• Thoroughly analyzed and proposed a dynamic full year engagement strategy for 3P picker/packers to reduce attrition.
• Designed change management plan and budget for Headquarter movement to Bangalore, ensuring seamless execution and maintaining 92% employee satisfaction during the transition.
• Led Annual HR manpower budgeting for Ops function for 2026 with org restructuring, supporting Ops expansion strategy.
• Completed mid-year cycle of performance management of all eligible employees.
• Designed and presented HR dashboards for Org health metrics presented to leadership- DEI, pulse reports, engagement costs.
• Partnered with Talent acquisition team for TA strategy, feedback on agency partnership and Workforce planning and fulfillment.

Manager HR at Clicktech Retail (Amazon Premium Pro Seller) (2023-07 – 2024-07)

• Designed and launched Talent Review framework and identified critical roles, enabling targeted development plans.
• Executed Leadership development programs to drive readiness for critical roles, achieving ~70% readiness.
• Conducted training for IDP creations for employees and coaching conversations for managers.
• Systematically re-designed PMS framework to complement talent review philosophy and created policies for Internal job postings.
• Completed Mid-year and End of Year Performance review cycle for employees.
• Strengthened the Rewards and Recognition framework using the MECE framework, boosting eNPS by 15%.
• Successfully launched campus engagement and hiring guidelines for B-School hiring.
• Finalized HR Annual Budget Planning for 2024, achieving a 27% optimization in cost allocation.
• Launched monthly pulse surveys followed by team huddle connects and action planning with managers and leaders.
• Led talent acquisition for all functions - agency management, ATS tracking, communication rebranding.
• Managed semi-annual HR audit for the organization partnering with Deloitte.
• Created HR policies - Overtime, business travel, code of conduct, leave, dignity at workplace, WFH, Compensation.
• Led HR interventions for India's largest e-commerce retail M&A of Appario Retail, impacting over 450 employees.
• Designed and executed a comprehensive HR due diligence plan, identifying and mitigating risks related to talent, culture, and compliance during the acquisition.
• Developed and implemented integration strategies, including policy harmonization, compensation structures, and benefits comparison to ensure alignment with organizational objectives.
• Managed cross-functional collaboration, partnering with CXOs to address workforce planning, communication, and change management challenges.
• Streamlined talent management processes, including onboarding, role mapping, and retention strategies to support business continuity and employee engagement post-acquisition.
• Championed cultural alignment initiatives, organizing workshops and engagement programs to foster collaboration between legacy teams and newly integrated employees.
• Developed communication frameworks to ensure transparency and consistent messaging throughout the acquisition lifecycle, enhancing trust among stakeholders.
• Thoroughly analyzed and onboarded HRMS tools and vendors for PMS, Rewards, Insurance, Employee Wellness, Gratuity.
• Strategically designed and implemented Performance framework and tool to drive adaptation of PMS within organization.

Manager - HR at BYJU'S (2021-12 – 2023-07)

• Managed end to end employee lifecycle for 280 employees each across Tech and Sales departments.
• Conducted, analyzed, and presented monthly reports on Pulse survey, absenteeism and attrition analysis.
• Conducted pulse connects and reward and recognition events to engage and motivate employees, improving NPS by 15%.
• Conducted lateral hiring for business development across entry level, mid management, and leadership roles.
• Identified gaps in existing perennial HR processes and redesigned them on SAP SuccessFactors.
• Strategically implemented digital shift for performance management from anniversary to annual cycle.
• Systematically performed organization restructuring from functional model to divisional model.
• Executed transition, change management and onboarding of tech department post-acquisition of Whitehat JR.
• Thoroughly planned and executed talent rotation of Hi-Po employees impacted due to restructuring.
• Conducted extensive benchmarking of performance management practices across various organizations.
• Designed absolute rating model and short-term reward strategy based on value framework.
• Implemented performance, potential and criticality matrix to identify key resources and outliers.
• Executed performance management evaluation for mid-year and end of year cycle.
• Revised compensation for business using 3D increment matrix.
• Conducted training need analysis to capture individual development needs, capacity building requirements.
• Designed workflow and policies for Education assistance benefit plan to enable Hi-Po employees.
• Developed assessment mechanism to periodically track the impact of IDP programs on business outcomes.
• Designed and facilitated pre and post onboarding Campus2 Corporate Accelerated program – to enable campus hires.
• Created framework and policies for internal job postings and Job rotation for business.
• Designed retention strategy for Hi-Po employees by strengthening career progression plan, reducing attrition to 7%.

HR Transformation Consultant at IBM India (2020-09 – 2021-12)

• Extensively interacted with clients to evaluate user stories by understanding their core HR and Talent management processes.
• Redesigning talent management and Performance management frameworks for clients.
• Conducted HR systems implementation of Talent and performance management modules on Oracle HCM.
• Proactively coordinated with Oracle team for catering to new service requests raised by client.
• Designed and facilitated content and roadmap for product training of new functional consultants.

System Engineer at Tata Consultancy Services (2014-03 – 2017-01)

• Delivered end to end IT solutions in functional and SAP SCM across Utilities projects.
• Revamped scheduled project activities by creating automation tools reducing 50-man hours /week.
• Negotiated with clients on technical feasibility, time estimation, and tool selection in every production cycle.
• Charted feasible Process Improvement plans on monthly basis to increase internal project efficiency.

MBA in HR – Xavier Institute of Management, Bhubaneswar

B. Tech in Mechanical – Krupajal Engineering College, Bhubaneswar