Senior Consumer Insights Project Manager
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Consumer Insights professional with 7+ years of experience in qualitative and quantitative research across FMCG, D2C, healthcare, and entertainment etc. I specialize in translating consumer and market data into clear, actionable insights that inform brand, marketing, and business strategy. Experienced in stakeholder management, insight storytelling, and end-to-end research delivery.
I lead end-to-end qualitative and quantitative research projects across multiple categories, translating consumer and market insights into clear, actionable recommendations for brand, marketing, and business strategy. My role involves research design, vendor management, insight synthesis, and presenting structured, executive-ready storytelling to senior stakeholders while managing multiple projects and timelines.
I hold an MBA (PGPM) in Marketing & IT from ICFAI Business School, which provided a strong foundation in marketing strategy, consumer behavior, research methodologies, and data-driven decision-making. My education supports my work in consumer insights, market research, and strategic analysis, enabling me to bridge business objectives with consumer understanding.
