Sohil Viradia

Digital Marketing and Customer Experience leader with 20+ years of owning revenue growth, digital transformation, and measurable business outcomes across Financial Services, Insurance, and eCommerce. At Crisil (a company of S&P Global), built the digital engine that put a USD 180M+ pipeline under real-time visibility and drove double-digit growth across four global business verticals. At PNB MetLife, built the Digital Centre of Excellence from zero, launched India's first AI-powered insurance chatbot, delivered 15% YoY D2C revenue growth, and owned the full customer lifecycle from acquisition through retention.

Strategy that gets executed, technology that gets adopted, and numbers that move. Open to senior Digital Marketing, CX, Growth Marketing, and Digital Transformation leadership roles across India, GCC, and global markets.

CRISIL LTD. (a company of S&P Global) • Mumbai, India Mar 2023 – Present

Associate Director, Global Digital Marketing & Revenue Growth

Accountable for digital marketing, MarTech transformation, and GenAI adoption across four global business verticals, unifying brand positioning, building pipeline, and driving measurable revenue influence for a USD 180M+ deal pipeline.

MarTech Transformation & Revenue Enablement

• Owned full-cycle enterprise migration from Marketo to Salesforce Pardot — asset audit, CRM integration, lead scoring redesign, enablement playbooks, and change management that turned a platform switch into an organisation-wide capability uplift.
• Outcome: 30% improvement in email engagement, real-time lead attribution live for the first time, and full leadership visibility into the $180M+ deal pipeline.

Account-Based Marketing & Revenue Expansion

• Built intent-led ABM programme using Recotap and Bombora, identifying high-value accounts with active buying signals and designing tailored journeys to drive adoption, deepen engagement, and surface upsell opportunities at the right moment.
• Outcome: Accelerated deal velocity across strategic B2B accounts. Model adopted business-wide as the standard for high-value account engagement.

Customer Journey Optimisation & CRO

• Mapped full client journey, identified drop-off points using behavioural analytics and multivariate testing, then rebuilt from the ground up, UX redesign, form simplification, landing page optimisation. Every change tested against one question: does this serve the client or just the business?
• Outcome: 20% improvement in conversion rates. 43% uplift in qualified lead volume. Both cited at executive level as direct contributors to Crisil's double-digit growth targets.

Digital Experience, Brand & GenAI

• Directed end-to-end UX overhaul of Crisil.com and all subdomains, IA, user flows, Figma reviews with agency and C-suite. Drove global LinkedIn brand strategy achieving 40%+ surge in audience engagement. Led GenAI adoption across content operations: AI personalisation, creative production, and agentic workflow integration as a permanent operational shift.
• Outcome: 22% uplift in client content engagement. Crisil recognised as a credible early adopter of AI-driven marketing in its sector.

Governance & Executive Reporting

• Designed centralised governance framework for global content operations. Presented campaign intelligence and pipeline health to MD and Executive Committee at SteerCo forums.
• Outcome: Zero critical audit observations. 100% S&P Global policy compliance. 3-day reduction in campaign turnaround.

Pardot • Marketo • AEM • Salesforce CRM • Recotap • Bombora • GA4 • Adobe Analytics • Semrush • LinkedIn Campaign Manager • Canva • Copilot • Claude • ChatGPT

MBA, M.Com & B.Com