Sonaksi Neogi

Jewellery Design graduate from the Indian Institute of Gems & Jewellery (IIGJ), Mumbai, with hands-on experience in jewellery design, product development, merchandising, trend research, and market analysis. Skilled in developing design briefs, mood boards, storyboards, collection concepts, presentations, and product development ideas. Familiar with competitor benchmarking, market gap analysis, best-seller analysis, diamond shapes, gemstone selection, product planning, and CAD coordination.

Creative, detail-oriented, and adaptable, with a strong interest in Product Development and Merchandising. Eager to learn, develop industry knowledge, and build a career in jewellery product development and merchandising, and also learn other aspects of jewellery industry.

Jewellery Design & Merchandising Intern at HK Designs (India) LLP

3-Month Internship

• Conducted trend, market, consumer, and competitor research to identify product opportunities.
• Worked on Product Development (PD) through best-seller analysis and new design variations.
• Developed commercial jewellery concepts based on customer requirements, market trends, and product briefs.
• Prepared design briefs, mood boards, storyboards, collection concepts, and presentations.
• Supported merchandising and market gap analysis across jewellery categories, price ranges, and customer preferences.
• Researched diamond shapes, fancy cuts, gemstones, and design variations for product development.
• Analysed competitor collections to understand trends, product positioning, and market opportunities.
• Gained exposure to the concept-to-CAD product development process.

B.A in Gems & Jewellery – Indian Institute Of Gems & Jewellery Mumbai (IIGJ) (2023 – 2026)

Class- 12 – Kendriya Vidyalaya Bhandup Mumbai (KVS) (2021 – 2023)

Class -10 – Kendriya Vidhalaya NO.1 Salt Lake Kolkata (KVS)