Sonal Sharma

Visual Merchandising and Retail Execution professional with 12+ years of experience across Consumer Tech, Retail, Banking, and Hospitality. Leading PAN-India execution across 1800+ retail touchpoints, including GT, MT, and Experience Stores. Operating at a managerial level, driving store branding, trade marketing, and large-scale retail execution with end-to-end ownership.

Expertise in supply chain coordination, vendor management, logistics, and cross-functional collaboration, with a strong focus on cost optimization and consistent in-store experience. Expert in end-to-end offline and logistics operations, vendor management, and cross-functional coordination with Finance, Procurement, and Sales to deliver consistent, high-quality retail execution with strong cost and process control.

Manager – Visual Merchandising & Retail Execution - OnePlus

(2022-04)

Previously: Senior Visual Merchandising Specialist

• Led PAN-India VM execution across 1800+ retail touchpoints, driving execution governance and cross-functional alignment
• Managed 10–15 national product launches annually with end-to-end execution readiness, including city-level pop-up presence and on-ground branding deployment
• Delivered VM setup for 100+ New Store Openings (NSOs) and flagship stores
• Conducted PAN-India market audits and store visits to ensure VM compliance and continuous improvement
• Managed Global (China) and local supply chain operations for POSM, fixtures, props, giveaways, and uniforms, ensuring timely deployment, cost optimization, and quality compliance
• Led end-to-end logistics operations, including demand planning via internal portals, process validation, and payment governance
• Managed Vendor accounts, including billing validation, payment approvals, and compliance across logistics and execution partners
• Executed Trade Marketing initiatives across key partners including Vijay Sales, Reliance Digital, Croma, and Bajaj Electronics
• Led co-marketing campaigns with partners such as Google (Gemini), BGMI, and Qualcomm Snapdragon

Branding Specialist - OnePlus

(2020-03 - 2022-03)

• Managed and executed regional-level VM setup for New Store Openings (NSOs) and Super Flagship stores, including Brigade Road
• Led in-store branding execution across the region, ensuring consistent deployment of POSM, signage, and brand elements
• Oversaw large-scale fixture deployment for Mobile and TV categories, maintaining brand standards and display effectiveness

Sales Specialist - OnePlus

(2018-10 - 2020-03)

• Achieved 100%+ sales targets consistently across product categories
• Managed 40–60 daily walk-ins, driving strong customer engagement
• Built deep understanding of retail KPIs and consumer behaviour

Digital Relationship Manager - Axis Bank (Intelenet Global Services)

(2017-12 - 2018-07)

• Promoted digital banking adoption through outbound engagement
• Strengthened customer relationships and service delivery

Sales Executive - Ample Technologies (Apple Premium Reseller)

(2014-03 - 2017-10)

• Delivered premium customer experience through consultative selling
• Maintained merchandising standards aligned with brand guidelines

Sales Executive - Bliss Chocolate Pvt. Ltd.

(2012-10 - 2013-05)

• Managed merchandising and stock availability
• Supported order fulfilment and inventory coordination

Bachelor of Business Management - BBM - Bangalore University (2012)

12th Grade - R.D & D.J College (2009)