Sonali Sahu

Results-oriented professional with 15 years' experience in sales, business development, key account management, and market expansion. Proven track record in increasing revenue, building client relationships, and achieving business growth objectives.

Seasoned

Sales and Business Development expert with a strong track record in films and flexible packaging across multiple sectors including Health & Personal Care, Food & Beverage, Pharma, and Industrial. Experienced in international business growth, key account management, and strategic market expansion. Managed a business portfolio of 12 Million USD, consistently exceeding targets.

Expanded business through new clients and portfolios while delivering win-win value propositions. Customer-centric professional with expertise in analyzing client requirements, maximizing business value, and leading high-performing teams to drive growth. Strategic leader driving domestic and international business growth and portfolio expansion.

Experienced in Kaizen-driven new business development, end-to-end project management, and new product execution. Skilled in resource management, cost negotiation, and delivering customized solutions to meet client requirements.

Assistant Sales and Marketing Manager – International Business - Flex Middle East FZE - MEA region

(2025-05 - 2026-06)

• Spearheaded business expansion across the MEA region, including Israel, Iraq, Qatar, and Iran, managing a monthly business portfolio of 700–800 MT through strategic account management and market development initiatives.
• Achieved 3X business growth within one year by expanding revenue from existing customers, penetrating new territories, and improving bottom-line profitability by 20%.
• Developed and executed customer-focused growth strategies to identify new business opportunities, strengthen client engagement, and increase market share. Analyze market trends and customer requirements to tailor solutions that increase business share and strengthen long-term client relationships.
• Leveraged market intelligence and competitive analysis to optimize business development initiatives and strengthen market positioning.
• Successfully represented the organization at globally recognized trade exhibitions such as Interpack and Gulfood Manufacturing etc, fostering strategic partnerships and generating new business opportunities.
• Built and maintained long-term client relationships through consultative selling, customized solutions, and value-driven engagement.
• Led cross-functional, multi-country teams in delivering complex projects, ensuring timely execution, operational efficiency, and high customer satisfaction.
• Negotiated contracts and pricing strategies to maximize profitability while maintaining strong customer value propositions.
• Identified emerging market trends and growth opportunities to support innovative product launches and drive sustainable market expansion.

Manager Sales - India - H-pack India Pvt Ltd. - India

(2023-06 - 2024-06)

• Demonstrated entrepreneurial skills by understanding market dynamics and aligning the organization's products for optimal fit.
• Prepared and presented marketing communications to enhance brand visibility and reach in India.
• Developed and implemented sales strategies leveraging deep market insights to drive business growth.
• Developed and implemented sales strategies based on deep understanding of market dynamics.
• Operationally aligned internal teams with market requirements to ensure seamless execution.
• Built a new business portfolio of INR 20 Cr (2.5 M USD) from scratch through excellent client relationship management.
• Negotiated pricing and terms with customers to create win-win situations and secure business closures.
• Engaged with top management, buying authorities, and key distributors to initiate business and establish share of business (SOB).
• Marshalled resources to improve service levels, achieving high customer satisfaction and loyalty.

Regional Sales Manager (Client Director) - Ennoventures Technologies Pvt Limited - India and Middle East Region, South East Asia region

(2021-10 - 2023-02)

• Managed projects and exhibited excellent Team work with cross functional teams, leads, developed and prioritized proposals and selling strategies.
• Dealt with top management like CXOs, Brand, Marketing, Operations and Legal team of customer for acceptance, training and implemented product and assisted in the development of business strategies.
• Managed Sales and market development activities for anticounterfeit solution in Packaging for India and Middle East Region, South East Asia region.
• Managed and developed a new business portfolio of approx. Inr 20Cr (2.5 Mln USD).
• Led a Work Smarter attitude – developed simplified projects and continually improved operational and financial processes.
• Developed global network and generated strong working relationship with key stakeholders in global market.
• Managed value selling and convinced customers and deployed anti counterfeit product solution for customer's product portfolio and delivered excellent end to end service for customer delight.

Manager – Key Accounts Manager - Huhatamaki India Limited - India, Nepal and Bangladesh

(2011-02 - 2021-09)

• Driven business and ensured sustained growth, focusing on achieving /surpassing sales targets; expanded business reach and created new sales / lead opportunities.
• Handled and achieved account value of approximately INR 100 Cr (12 Mln USD) of annual Business with CGPA of 15%.
• Managed Conglomerates like Unilever and steered market development activities in Flexible packaging for India Nepal and Bangladesh.
• Generated revenue and pipeline growth through new business developments, strategic sales solutions, analytics and strategic alliances.
• Formulated, developed and implemented yearly business strategies to ensure attainment of revenue goals and profitable sell-through.
• Successfully developed and added value of approx. Inr 7 Cr (1Mln USD) per year by adding new portfolios and customers through business and market analysis in the assigned territory.
• Marshalled and groomed a team of 2 executives with consistent guidance and thereby improving team performance and delivering more than assigned target.

MBA - Post Graduate in Program in Executive Leadership - S.C.M.L.D, Pune (2011)

BE - Civil Engineering - Nagour University (SRKNEC, Nagpur) (2006)

HSC - Maharashtra Board, Nagpur (SSC Board) (2002)