Sonu Sharma

India sourcing and operations leader with 14+ years of experience across supplier development, commercial strategy, product development, quality, production control and team leadership within furniture and home décor. Experienced in building supplier ecosystems, leading India teams, managing international stakeholder relationships and driving end-to-end execution from sourcing and costing through production, quality and delivery. Proven record of developing strategic suppliers, improving quality performance and balancing cost, capacity, lead time and compliance requirements.

NPD Manager, India & Asia at Swoon Editions (UK) (2018-05 – 2026-07)

Provided India-based sourcing-office leadership for a UK direct-to-consumer furniture brand, partnering with Product, Buying, Quality and Supply Chain teams at HQ.

• Led a 7-person India team with 6 direct reports; recruited team members, set objectives, coordinated workloads and managed day-to-day execution.
• Personally identified, developed and onboarded suppliers across India and Asia through capability, quality, compliance and commercial assessments.
• Owned supplier tendering and sample-award activity; evaluated quotations and negotiated product value and commercial terms.
• Managed supplier performance against OTIF, lead time, sample turnaround, NPD throughput, development timelines and capacity; escalated and resolved bottlenecks.
• Used customer-return data to identify root causes and implement corrective/preventive actions, contributing to QIR reduction from 16% to 7%.
• Drove reverse/value-engineering opportunities and negotiated supplier pricing, MOQs, payment terms and lead times.
• Supported commercialisation of a broad furniture and home décor portfolio while balancing design intent, manufacturability, target cost, quality and delivery.

Senior Merchandiser at A&D International Pvt. Ltd. (2017-04 – 2018-05)

Managed international sourcing and merchandising for buyers including Dunelm, Hooker Furniture and Swoon Editions.

• Managed order execution from buyer inquiry/RFQ through costing, negotiation, production tracking and shipment.
• Developed vendors for new product briefs, coordinated sampling and buyer approvals, and managed price negotiations and cost breakdowns.
• Coordinated freight booking, export documentation and shipment tracking.

Warehouse & Operations Executive at Urban Ladder Home Décor Solutions (2015-07 – 2017-03)

Worked from a 200,000 sq. ft. Jodhpur fulfilment centre, overseeing supply-chain and warehouse operations.

• Implemented KAIZEN, 5S and FIFO initiatives to improve process discipline and reduce waste.
• Managed returns/bad inventory processes and served as escalation point for 22 distribution centres with a 1-hour query-resolution SLA.

Merchandiser & Unit In-Charge at PinkCity Enterprises (2013-03 – 2015-06)

Managed an export unit processing 18–22 containers/month across production, QC, raw-material procurement, buyer interaction and export documentation.

Supervisor, Warehouse Operations at IP Integrated Services Pvt. Ltd. (2012-03 – 2013-02)

Managed inbound, outbound and inventory operations, monthly stock counts and client reporting; maintained a 30-minute delivery TAT.

BCA – Rajasthan University, Jaipur (2011)