Soumik Sinha

Trade Promotion Management (TPM) Functional Consultant with 7+ years of experience delivering commercial transformation solutions across FMCG and Consumer Goods organizations. Skilled in bridging business and technology teams through requirements gathering, process mapping, solution configuration, UAT, stakeholder management, and production support across multinational, multi-market environments. Hands-on functional expertise in XTEL KTIE 2.0, Salesforce Consumer Goods Cloud, SAP S/4HANA, ServiceNow, JIRA, and Power BI, spanning promotion planning, trade spend management, pricing, contracts, rebates, claims, accruals, and settlements.

Proven track record supporting European business operations across multiple countries, alongside prior front-line experience owning trade marketing P&Ls in India.

Trade Promotion Management (TPM) Analyst at Talendroid Technologies (Client: Kellogg (EU)) (2025-10 – Present)

• Function as the techno-functional lead for TPM processes across 12 European markets, serving as the primary point of contact between business stakeholders, IT, and third-party support teams on promotion planning, pricing, contracts, and settlement issues.
• Deliver expert functional support in XTEL KTIE 2.0 and Salesforce Consumer Goods Cloud, analyzing complex scenarios spanning shopper promotions, retro contracts, rebates, partner schemes, SKUs, accruals, balances, claims, and settlements.
• Own the end-to-end incident management lifecycle, resolving 300+ ServiceNow tickets covering pricing, account operations, contract calculations, user access, and risk/compliance.
• Partner daily with SAP ERP (Materials Management, Financial Accounting & Controlling), CRM, and Finance teams to troubleshoot integration issues, validate master data, reconcile accruals, and ensure accurate claims processing via High Radius.
• Build interactive Power BI dashboards and advanced Excel reporting to monitor trade spend, promotional ROI, claim aging, settlement accuracy, and forecast variance for leadership.
• Apply AI productivity tools (ChatGPT, Claude, Perplexity) to accelerate root cause analysis, functional documentation, and knowledge management, improving turnaround time.
• Execute UAT and HFX environment testing for system enhancements and defect fixes, ensuring quality deployment of TPM functionality.

Team Lead – Growth (Trade Promotion & Trade Marketing) at Coca-Cola (HCCB) (2024-05 – 2025-07)

Owned end-to-end trade promotion planning and execution for premium mixer and hydration brands (Schweppes Tonic Water, Schweppes Club Soda, Schweppes Ginger Ale, Kinley) across 30+ Modern Trade chains and 20+ National Hotel and On-Premises key accounts, managing ₹3+ Cr annual trade spend and delivering 32% YoY retail growth with a 20% improvement in promotional ROI.

• Conducted structured trade promotion analysis using Salesforce Consumer Goods Cloud, SAP ERP, and Power BI to track trade spend, volume lift, discount trends, ROI, and forecast accuracy.
• Led BTL activations, sponsorship campaigns, and seasonal promotions, generating ₹37.5 Mn (₹3.75 Cr) in gross revenue through targeted consumer offers and customer engagement programs.
• Partnered with Sales, Finance, and SAP FICO teams to manage trade claims, settlements, accrual reconciliation, and customer deductions, while governing promotion approvals, budget control, and post-event analysis for national key accounts.
• Directed new product launches and promotional rollouts across 100+ retail outlets, coordinating activation and Picture of Success (PICOS) execution to achieve 60% billing.

Assistant Manager – Digital Transformation & Marketing at Bira91 (B9 Beverages Pvt Ltd) (2023-01 – 2024-03)

Led end-to-end Trade Marketing and TPM for the Kolkata market on a ₹3.5 Cr budget, delivering 18% YoY volume growth through structured BTL activations, consumer promotions, and new product launches.

• Developed annual trade promotion calendars across on-trade and off-trade channels, executing 120+ campaigns (bar activations, spot offers, visibility drives) that drove a 25% increase in product trials and 100,000+ consumer engagements.
• Conducted promotion analysis, ROI tracking, and post-event reviews using Excel, Power BI, and NielsenIQ, improving campaign ROI by 22%.
• Managed trade budgets, PO processing, vendor coordination, and settlement tracking with Sales, Finance, and Supply Chain, while leading a team of 40+ promoters and merchandisers.
• Implemented merchandising and visibility solutions across 300+ retail and HoReCa outlets to strengthen in-store execution.

Key Account Manager – Growth at Zomato (2021-07 – 2023-01)

• Managed 100+ enterprise and mid-market merchant accounts, partnering with account leadership on growth strategy and retention initiatives.
• Delivered ₹75–80L monthly GMV through ad sales, subscriptions, and account-based solutions, improving merchant retention from 53% to 84% via structured account reviews.
• Prepared client-ready business reviews and leadership reporting, collaborating cross-functionally to align products, pricing, and account priorities.

Associate Category Lead at Unacademy (2019-11 – 2021-06)

• Directed GTM strategy, lifting top-funnel leads by 23% within 6 months and improving conversion rate from 7% to 10.5% through targeted digital campaigns.
• Improved customer satisfaction ratings (3.4 → 4.1) and premium subscription penetration (50% → 64%) through data-led product and campaign optimization.

Management Trainee at Aptech Limited (2018-05 – 2019-06)

• Scaled franchise network from 15 to 32 centers across Kolkata & suburbs, growing monthly gross revenue from ₹29L to ₹75+L.
• Built B2B partnerships with Indian Oil, Emami, JK Cements, and Dalmia Cement, securing 20+ corporate alliances, and leveraged Salesforce CRM for lead nurturing and revenue forecasting.

PGDM (MBA) in Marketing – XIME (Xavier's Institute of Management and Entrepreneurship) (2016 – 2018)

B. Com (Hons) in Accounting – University of Calcutta (2014 – 2014)

X - XII (CBSE) in General – D.A.V Public School (2009 – 2011)