Sourajit Das
Growth Marketing Strategist & Funnel Architect
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About
Full-stack growth marketer with 2+ years of hands-on experience turning ideas into revenue-generating systems. Specializing in conversion funnel design, performance marketing, and end-to-end campaign execution — from ad creative and copy to landing page build and automation setup. Proven ability to own entire go-to-market workflows independently, with a bias for speed, ROI, and measurable outcomes.
Experience
Digital Marketing Specialist at Norwester Ads Pvt. Ltd. (2024-06 – 2025-10)
Marketing Agency
- Managed full project lifecycle for multiple client campaigns: ad copy, creative production, funnel builds, and automation setup — consistently delivering from brief to launch.
- Designed and deployed high-converting sales funnels and landing pages using ClickFunnels, GoHighLevel, and Systeme.io, optimizing for lead-to-sale conversion.
- Built and scaled Meta Ads campaigns (Facebook & Instagram), handling audience research, creative testing, budgeting, and performance analysis.
- Created ad creatives (static and video) and persuasive ad copy tailored to each client's target audience and product offer.
- Implemented marketing automation workflows including lead nurturing sequences, CRM pipelines, and follow-up automations in GoHighLevel.
- Analyzed campaign performance using Microsoft Clarity and Meta Ads Manager to drive weekly optimizations and reporting.
Product Manager at VV Media Works Pvt. Ltd. (2025-11 – Present)
Event & Advertising Company
- Spearheaded a SaaS product from concept to structured roadmap — taking an unvalidated idea through market research, product scoping, DPR creation, and stakeholder presentation.
- Defined product requirements, mapped user journeys, and translated business objectives into actionable development milestones.
- Produced detailed business presentations and DPRs to align internal teams and communicate product vision to decision-makers.
- Coordinated cross-functional work between design, development, and marketing teams using Trello and ClickUp.
- Contributed go-to-market strategy including positioning, messaging, funnel design, and early acquisition tactics.
Education
Bachelor of Business Administration in Finance – Holy Cross College Agartala (2020-04 – 2023-09)
