SEO Analyst - 2Base Technologies
(2024-09 - 2026-04)
Led the Digital Marketing activities for a B2B Service based software development company; managing the team across organic search, paid channels and content strategy.
- Drove 40% year-over-year organic traffic growth from 2024 to 2026 through structured SEO strategy, content optimisation and technical execution
- Site active users grew 103.9% and sessions grew 128.3% comparing pre-tenure vs tenure period per Google Analytics
- Generated 15.8K organic clicks and 816K impressions in 2025 per Google Search Console, reflecting sustained search visibility across target keywords
- Produced E-E-A-T optimised website content across service pages, landing pages and blog articles, aligned with search intent and funnel stage targeting
- Built and managed lead generation funnels integrating organic search, paid channels and content strategy to drive qualified inbound pipeline
- Conducted regular competitor analysis and content audits to identify gaps, uncover keyword opportunities and deliver actionable recommendations to clients and internal stakeholders
- Executed technical SEO assessments covering Core Web Vitals, site architecture, crawlability, structured data (JSON-LD / Schema Markup) and internal linking - translating findings into prioritised action plans
- Monitored website architecture continuously using Google Search Console, identifying and resolving indexing anomalies, coverage errors and performance drops
- Managed backlink activities end-to-end - executing in-house link building campaigns and coordinating with external agencies for content-based and outreach backlinks
- Implemented GEO and AEO frameworks to achieve AI Overview visibility for B2B target keywords, improving brand presence in AI-driven and answer engine search results
- Generated and maintained weekly and monthly performance reports covering organic traffic, keyword rankings, technical health and campaign metrics - presented directly to leadership
- Analysed traffic data trends and patterns using GA4 and Google Search Console to identify optimisation opportunities and inform strategic decisions
- Utilised LLM tools and prompt engineering workflows to accelerate content ideation, optimisation and SEO research processes
- Collaborated with Content, Tech, SEM and Social teams to align integrated digital marketing strategies across channels
- Trained and onboarded team members and client stakeholders on SEO best practices, GEO implementation and campaign workflows
Digital Marketing Specialist - Ad House Advertising
(2024-05 - 2024-08)
- Managed SEO, PPC and Meta Ads campaigns across multiple client accounts, coordinating execution and delivery
- Conducted on-page audits and keyword research to improve organic visibility for client websites
- Achieved a 17% increase in social media reach through platform-specific content and campaign strategies
Senior Digital Marketing Executive - Conscience Business Solutions
(2023-09 - 2024-07)
- Ranked the company website in the top 10 for targeted commercial keywords through structured on-page, off-page and technical SEO execution
- Conducted competitor analysis and content audits to identify gaps and develop a targeted keyword and content strategy
- Managed backlink activities including internal linking optimisation and outreach-based external link acquisition
- Designed and developed the company WordPress website, integrating SEO architecture from the ground up
- Executed Meta Ads campaigns for lead generation and managed full-cycle social media marketing strategy
Freelance SEO Consultant - Docsmart
(2023-01 - 2023-09)
- Delivered SEO strategy, technical audits and on-page optimisation for client websites across multiple industries
- Managed PPC and Meta Ads campaigns focused on ROI-driven lead generation
- Produced performance reports and communicated optimisation recommendations to clients
Digital Marketing Executive - Capace Software Private Limited
(2022-08 - 2023-01)
- Executed on-page and off-page SEO, email marketing and Meta Ads campaigns for software product clients
- Managed social media marketing for both in-house brand and client accounts across Facebook and Instagram
- Conducted keyword research and meta tag optimisation to improve organic search visibility
Digital Marketing & Affiliate Marketing Executive - Snap Hub
(2022-04 - 2022-08)
- Built email marketing funnels, managed Meta Ads campaigns and implemented SEO for affiliate-focused WordPress websites
Digital Marketing Intern - Sadupsoft
(2021-12 - 2022-04)
- Executed off-page link building, keyword research, meta tag optimisation and social media marketing as part of structured internship training
