Sourav Rajeevan

Results-driven Digital Marketing Specialist with 3+ years of experience across B2B and B2C industries. Proven track record of leading SEO teams, conducting technical and content audits, executing competitor analysis, and delivering measurable growth in organic traffic and lead generation. Specialises in SEO, AEO and GEO strategy development, website architecture monitoring, backlink management, and cross-functional collaboration with Content, Tech, SEM and Social teams.

Experienced in generating weekly and monthly performance reports and presenting data-backed insights to leadership.

SEO Analyst - 2Base Technologies

(2024-09 - 2026-04)

Led the Digital Marketing activities for a B2B Service based software development company; managing the team across organic search, paid channels and content strategy.

• Drove 40% year-over-year organic traffic growth from 2024 to 2026 through structured SEO strategy, content optimisation and technical execution
• Site active users grew 103.9% and sessions grew 128.3% comparing pre-tenure vs tenure period per Google Analytics
• Generated 15.8K organic clicks and 816K impressions in 2025 per Google Search Console, reflecting sustained search visibility across target keywords
• Produced E-E-A-T optimised website content across service pages, landing pages and blog articles, aligned with search intent and funnel stage targeting
• Built and managed lead generation funnels integrating organic search, paid channels and content strategy to drive qualified inbound pipeline
• Conducted regular competitor analysis and content audits to identify gaps, uncover keyword opportunities and deliver actionable recommendations to clients and internal stakeholders
• Executed technical SEO assessments covering Core Web Vitals, site architecture, crawlability, structured data (JSON-LD / Schema Markup) and internal linking - translating findings into prioritised action plans
• Monitored website architecture continuously using Google Search Console, identifying and resolving indexing anomalies, coverage errors and performance drops
• Managed backlink activities end-to-end - executing in-house link building campaigns and coordinating with external agencies for content-based and outreach backlinks
• Implemented GEO and AEO frameworks to achieve AI Overview visibility for B2B target keywords, improving brand presence in AI-driven and answer engine search results
• Generated and maintained weekly and monthly performance reports covering organic traffic, keyword rankings, technical health and campaign metrics - presented directly to leadership
• Analysed traffic data trends and patterns using GA4 and Google Search Console to identify optimisation opportunities and inform strategic decisions
• Utilised LLM tools and prompt engineering workflows to accelerate content ideation, optimisation and SEO research processes
• Collaborated with Content, Tech, SEM and Social teams to align integrated digital marketing strategies across channels
• Trained and onboarded team members and client stakeholders on SEO best practices, GEO implementation and campaign workflows

Digital Marketing Specialist - Ad House Advertising

(2024-05 - 2024-08)

• Managed SEO, PPC and Meta Ads campaigns across multiple client accounts, coordinating execution and delivery
• Conducted on-page audits and keyword research to improve organic visibility for client websites
• Achieved a 17% increase in social media reach through platform-specific content and campaign strategies

Senior Digital Marketing Executive - Conscience Business Solutions

(2023-09 - 2024-07)

• Ranked the company website in the top 10 for targeted commercial keywords through structured on-page, off-page and technical SEO execution
• Conducted competitor analysis and content audits to identify gaps and develop a targeted keyword and content strategy
• Managed backlink activities including internal linking optimisation and outreach-based external link acquisition
• Designed and developed the company WordPress website, integrating SEO architecture from the ground up
• Executed Meta Ads campaigns for lead generation and managed full-cycle social media marketing strategy

Freelance SEO Consultant - Docsmart

(2023-01 - 2023-09)

• Delivered SEO strategy, technical audits and on-page optimisation for client websites across multiple industries
• Managed PPC and Meta Ads campaigns focused on ROI-driven lead generation
• Produced performance reports and communicated optimisation recommendations to clients

Digital Marketing Executive - Capace Software Private Limited

(2022-08 - 2023-01)

• Executed on-page and off-page SEO, email marketing and Meta Ads campaigns for software product clients
• Managed social media marketing for both in-house brand and client accounts across Facebook and Instagram
• Conducted keyword research and meta tag optimisation to improve organic search visibility

Digital Marketing & Affiliate Marketing Executive - Snap Hub

(2022-04 - 2022-08)

• Built email marketing funnels, managed Meta Ads campaigns and implemented SEO for affiliate-focused WordPress websites

Digital Marketing Intern - Sadupsoft

(2021-12 - 2022-04)

• Executed off-page link building, keyword research, meta tag optimisation and social media marketing as part of structured internship training

B.Com - Finance - Nirmala College of Arts and Science

Diploma - Digital Marketing - ExcelR Institute