Sparsh Agarwal

Operations and marketing analytics professional with experience across banking, e-commerce and CRM. Skilled in requirements gathering, process improvement, SQL, Advanced Excel and Power BI. Delivered a 135% improvement in campaign ROAS for an Amazon client and supported multi-crore new business acquisition at ICICI Bank.

Consultant – Amazon Account Manager at Ad Profit — Amazon advertising agency (2026-01 – 2026-05)

• Conducted e-commerce competitor research for an Amazon advertising client — built a structured competitor tracking sheet covering keyword positioning, pricing strategy, and creative angles across 10+ competing ASINs, with weekly updates shared as actionable briefs.
• Analyzed campaign performance data and identified optimization opportunities, driving a 135% improvement in ROAS and increasing account profitability from 0.98 to 2.30 within one month.

Deputy Manager – Business Banking at ICICI Bank Limited (2025-07 – 2026-01)

• Gathered client requirements and coordinated with credit, legal, and operations teams to structure business banking solutions, supporting multi-crore (INR) new business acquisition across 5 key clients.
• Analyzed transaction workflows across Credit, Legal, and Operations functions, identified documentation bottlenecks, and standardized handoff processes — reducing turnaround delays and repeat information requests.

Marketing & CRM Intern at Casita – Your Student Home (2024-05 – 2024-06)

• Conducted stakeholder discussions to gather CRM and marketing requirements, translating findings into operational recommendations that improved campaign effectiveness by 15%.
• Synthesized qualitative interview data and market signals into structured research briefs, enabling the marketing team to prioritize outreach by segment and buying intent.

Marketing Intern at Safe Securities Inc. (2022-06 – 2022-08)

• Analyzed and redesigned the client unsubscription workflow to close compliance gaps; validated solution accuracy through structured testing, reducing Salesforce data errors by 20%.
• Audited and cleaned marketing datasets in Salesforce, producing a verified, segmented contact base used to improve targeting accuracy and serve as the baseline for campaign planning.

AI Research Fellow — Project SEAL at Handshake AI — paid, task-based fellowship program (2026-07 – 2026-08)

• Completed paid, task-based assignments designing adversarial multi-hop research prompts to stress-test frontier language models, using SEC filings, federal regulatory archives and government publications.
• Evaluated model outputs against source documents, classified failure modes, and applied structured reviewer calibration standards across legal, healthcare, business, and geography domains.

PGDM – Jaipuria Institute of Management, Noida (2023 – 2025)

BBA – Jaypee Business School, Noida (2020 – 2023)