Forward Deployed Engineer - Flent
(2025-12)
- Built an automated WhatsApp lead qualification platform handling 800+ monthly conversations, reducing first response time from 1+ hour to seconds while improving chat-to-visit booking rate by 27%.
- Built the company's end-to-end product analytics infrastructure using PostHog, defining event taxonomy across the website, CRM, and WhatsApp to establish visibility into the complete customer conversion funnel for 35K+ monthly visitors.
- Created 200+ insights to find the connection between converting events, enabling product and operations teams to make data-driven decisions and identify conversion bottlenecks.
- Led the migration from HubSpot to an in-house CRM, designing workflows for tenant onboarding, customer support, and operational processes used by 35 employees.
- Built an automated document generation system integrating Zoho Sign, eliminating manual paperwork for 300+ tenants and automating 700+ agreements.
- Led the development of an internal customer support platform, standardizing ticket workflows and enabling the operations team to efficiently manage 450+ support tickets each month.
- Designed a cross-platform attribution framework to identify first-touch and last-touch conversion sources, enabling data-driven marketing optimization that increased ROAS by 25%.
Co-founder – Design & Engineering - Savoya AI
(2025-08 - 2025-11)
Co-founded a marketing intelligence and data attribution platform that unified business data and enabled D2C brands to converse with their analytics in natural language, eliminating fragmented dashboards, spreadsheets, and manual AI context.
- Conducted customer discovery with 60+ founders and operators, validating key pain points.
- Co-owned and shipped the product in 45 days, including deep integrations, information architecture, user journeys, design system, event schema, UX/interface design, and a RAG pipeline.
- Prioritized integrations with Shopify, Meta, Google Analytics, Amazon, and WhatsApp, powering a unified analytics layer that processed 7M+ events, supported 300+ AI queries/day, and generated 2.5K+ actionable insights.
- Acquired 16 paying brands through founder-led sales, achieving an average subscription value of Rs. 1.8L MRR per customer.
Co-founder – Design & Engineering - Sthani.club
(2023-12 - 2025-05)
Co-founded a marketplace that scaled to 20,000+ users, onboarded 200+ D2C brands, and raised Rs. 1.2 Cr in early-stage funding.
- Built and designed the end-to-end consumer app, merchant dashboard, and internal operations platform with integrations with payouts, shipping, and analytics.
- Built a student verification engine that authenticated 19,000+ university students' access to the platform.
- Designed and validated features through continuous user research and A/B testing, improving engagement, signup completion rates, cart diversity, and checkout performance.
