Srishti Bhandari
Aspiring creative marketer with hands-on experience building brand narratives, conceptualizing campaigns, and managing social media across handicraft and fitness categories
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About
Aspiring creative marketer with hands-on experience building brand narratives, conceptualizing campaigns, and managing social media across handicraft and fitness categories. Skilled at turning brand insight into compelling content, from reel ideation and shoot direction to community engagement and paid media. Currently pursuing a PG Program in Digital Marketing & Business Strategy at IIDE.
Experience
Social Media Manager at Meraki Arts (2024-08 – 2025-12)
- Grew Instagram following from 3,000 to 5,000+ through brand storytelling, festive campaigns, and a cohesive ethnic-artisanal visual identity.
- Conceptualised monthly content themes and reel ideas aligned with product launches and seasonal moments; led creative direction for shoots.
- Produced and scheduled ~13 posts/reels per month, balancing product promotion with community-driven content and targeted hashtag strategy.
Social Media Manager (Freelance) at Space Handicraft (2025-09 – 2025-12)
- Managed Instagram content strategy for a handicraft brand, developing monthly calendars, directing shoot concepts, and maintaining a consistent brand aesthetic.
- Created content that balanced product showcasing with craft storytelling to build audience connection and organic engagement.
Social Media Manager (Freelance) at One More Rep Gym (2024-08 – 2025-12)
- Produced 15–16 posts/month including workout reels, trainer spotlights, transformation content.
- Conceptualised content series to build a fitness-first community; directed shoot briefs and managed end-to-end content scheduling.
PROJECTS
Meta Ads Campaign — Tunisia Market | IIDE Academic Project
- Planned and executed a Meta advertising campaign to drive awareness and traffic for a digital marketing masterclass in Tunisia.
- Conducted A/B testing, monitored performance metrics, and optimised in real time. Results: 37,171 reach | 67,326 impressions | 2.81% CTR | ₹0.49 CPC | 1,850 clicks on a ₹921 budget.
Hapso — Social Media Content Strategy | IIDE Academic Project
- Developed a full content strategy for a sock and lifestyle brand — monthly themes, reel concepts, and a content framework balancing product promotion with brand personality and storytelling.
Add to cart — |Brand Analysis Newsletter
- Co-founded "Add to Cart," a LinkedIn series analyzing why consumer brands win, owning the cultural insight and storytelling side, uncovering shifts in consumer behavior, taste and identity behind each brand and paired with a co-founder's business/finance breakdown..
Education
PG Program in Digital Marketing & Business Strategy – IIDE Bachelor of Business Administration in Finance – MIT WPU, Pune (2021 -2024)
CERTIFICATIONS
· Google Digital Marketing & E-commerce Certificate — Google
· Startup India Learning Program — UpGrad & Government of India
· Meta Certified Digital Marketing Associate Certification – 2026
