Srishti Patel

MBA (Marketing) student with hands-on experience in operations management and customer relationship handling at a growing electric mobility startup. Skilled in market analysis, customer engagement, revenue tracking, and service quality improvement. Experienced in coordinating field operations, managing driver networks, and supporting local marketing initiatives to enhance brand visibility and customer satisfaction.

Strong analytical, communication, and problem-solving abilities with a focus on driving business growth and operational efficiency.

Marketing Executive at Myrik (Arohana Technologies P.V.T. L.TD.) (2025-05 – Present)

• Managed daily operations of e-rickshaw services while ensuring efficient route planning and service availability to enhance customer satisfaction.
• Analyzed customer feedback and ride data to identify service improvement opportunities and support customer retention strategies.
• Coordinated with drivers and field teams to maintain service quality, brand image, and operational efficiency.
• Assisted in implementing local marketing initiatives and promotional activities to increase ridership and market penetration.
• Monitored revenue trends, demand patterns, and competitor activities to support strategic decision-making.
• Contributed to improving customer experience, brand visibility, and overall business growth in the market.

Marketing Intern at Myrik (Arohana Technologies P.V.T. L.TD.) (2024-12 – 2025-04)

• Identified and approached potential customers to increase app adoption and market reach.
• Conducted field visits and organized promotional presentations to create brand awareness.
• Developed and executed lead generation strategies through social media, events, and on-ground marketing campaigns.
• Followed up with prospective customers to convert leads into active users.
• Collected customer feedback and analyzed market response to support service improvement.
• Assisted in strengthening brand visibility and customer engagement in the market.

Master Of Business Administration in Marketing – Chhatrapati Shahu Ji Maharaj University, Kanpur (2023 – 2025)

Bachelor Of Arts – Prof.

Rajendra Singh

University, Prayagraj (2020 – 2023)

Intermediate – Jawahar Navodaya Vidyalaya Khairabad, Sitapur (2020)

High-school – Jawahar Navodaya Vidyalaya Bindki, Fatehpur (2018)