Subburaj M

Results-driven Sales Officer with over 20 years of experience in cement and FMCG sectors. Proven expertise in dealer management, channel development, and achieving high-volume sales targets. Recognized multiple times as a Top Performer in sales and overdue collection. Adept at leading field teams, driving customer satisfaction, and fostering strong dealer relationships to achieve consistent business growth.

CONSUMER CHAMPION .Officer - TATA STEEL (VNC)

(2025)

• Managing dealer appointments and market expansion for construction materials.
• Driving sales targets and monitoring performance metrics.

Sales Officer - GR Marketing - Tirunelveli

(2022-04 - 2025-08)

• Handled end-to-end sales operations for the assigned region.
• Strengthened dealer relationships and optimized sales distribution channels.
• Consistently achieved and exceeded monthly targets.

Sales Officer - The India Cements Ltd - Tirunelveli

(2008-01 - 2022-04)

• Managed a network of dealers and sub-dealers to achieve monthly targets of 3,000+ tons.
• Led a mobile sales team and conducted daily dealer visits as per PJP schedules.
• Utilized CRM tools for lead and relationship management.
• Achievements:
• 3× Top Performer in Sales (All India level)
• 2× Top Performer in Overdue Collections

Distributor Sales Executive - Vel Associates (FMCG Agency) - Tirunelveli

(2004-01 - 2008-09)

• Managed retail distribution and sales of FMCG products.
• Developed channel partners and improved secondary sales performance.

Distributor Sales Executive - Palavesam Agency (Godrej Super Stockist) - Tirunelveli

(2000-10 - 2004-11)

• Oversaw distributor-level sales operations for Godrej products.
• Built long-term relationships with retailers and ensured product visibility.

B.Sc. - Chemistry - M.D.T. Hindu College, Manonmaniam Sundaranar University – Tirunelveli

Higher Secondary & SSLC - Schaffter Higher Secondary School – Tirunelveli