Subhash Sain

To hold a position of responsibility in a reputed organization with an opportunity for self-development and growth as well as become a valuable asset for the organization.

Area Sales Manager – SIS at Reliance Ritu Kumar Pvt. Ltd. (2019-11 – Present)

Progressed from managing South & East India operations to leading the North Region based on outstanding sales performance and execution excellence.

• Currently managing North Region business operations across 40+ Large Format Stores (LFS) and Multi-Brand Outlets (MBOs), with a strong focus on retail expansion, business development, and revenue growth.
• Drive primary and secondary sales across SIS (Shop-in-Shop) formats while consistently achieving sales, revenue, and profitability targets.
• Lead regional business planning, forecasting, and execution strategies to maximize market share and retail productivity.
• Develop strong relationships with key accounts, retail partners, buyers, and store leadership teams to secure premium visibility, display dominance, and higher business contribution.
• Ensure optimum stock availability, inventory management, and replenishment planning to reduce stock-outs and improve sell-through performance.
• Execute impactful product launches, seasonal campaigns, promotional activities, and visual merchandising initiatives in alignment with brand objectives.
• Monitor store-wise business performance through data-driven analysis, identifying growth opportunities and implementing corrective action plans for underperforming locations.
• Lead, train, and mentor sales promoters and brand advisors to improve product knowledge, customer engagement, conversion rates, and upselling effectiveness.
• Conduct competitor analysis and market intelligence to identify emerging trends, pricing strategies, and business opportunities.
• Collaborate closely with cross-functional teams including marketplace, marketing, and supply chain to ensure seamless execution and business growth.
• Drive retail excellence through regular market visits, merchandising audits, and performance reviews across key retail chains including MBO'S, Central, Shoppers Stop, Home Stop, Azorte, and Kapsons.
• Manage distributor operations including stock movement, credit monitoring, ledger reconciliation, and sales coordination to ensure smooth channel operations.
• Strengthen distributor and retailer networks by expanding SIS presence, on boarding new retail partners, and improving channel efficiency across North India.

Cluster Manager of South at KAZO FASHION LTD. (2015-01 – 2019-07)

Managed 7 (SEVEN) EBO'S and 18 SIS Stores.

• Manage end-to-end operations and business performance of Exclusive Brand Outlets and SIS stores across the assigned territory.
• Drive sales, revenue, profitability, and store productivity targets through effective retail planning and execution.
• Ensure achievement of primary and secondary sales targets while maintaining healthy stock levels and inventory control.
• Monitor daily sales performance, footfall conversion, ATV (Average Ticket Value), ASP (Average Selling Price), and store KPIs to improve overall business efficiency.
• Ensure consistent implementation of brand guidelines, visual merchandising standards, and customer experience.
• Plan and execute local marketing activities, seasonal promotions, and product launch campaigns to increase store walk-ins and revenue generation.
• Recruit, train, mentor, and monitor store staff, supervisors, and sales associates to enhance selling skills, customer engagement, and operational discipline.
• Conduct regular store audits and market visits to ensure compliance with SOPs, grooming standards, merchandising, and operational excellence.
• Coordinate with supply chain, warehouse, marketing, and operations teams to ensure timely stock replenishment and smooth business functioning.
• Analyze store-wise sales reports and business trends to identify growth opportunities and implement corrective actions for underperforming stores.
• Monitor competitor activities, pricing, promotions, and market trends to strengthen brand positioning and retail performance.
• Ensure smooth handling of billing, stock transfers, shrinkage control, reconciliation, and store administration processes.
• Drive customer satisfaction and loyalty initiatives to improve repeat business and brand retention.

Department Manager at I AM IN (a venture of future group) (2013-06 – 2015-01)

Handling 10000 sq. ft. carpet area as a Department Manager. Managing team of 21 people, achieving sales target and getting store work done.

• Train the team for coordination and the basic skills, Motivating staffs.
• Responsibility of the store image, control of rotas, checking the shop floor replenishment. Resolving customer issues & complaints.
• Deeply involved in the operations of department.
• Maintaining SOP standard
• Taking valuable feedback from customers and team.

Fashion Consultant at ZARA (INDITEX TRENT INDIA) (2012-04 – 2013-06)

M.B.A. in Marketing – Madurai Kamraj University (2008 – 2010)

Post-Graduation Diploma in Business Management (Retail) – Bangalore School of Business (2008 – 2010)