Area Sales Manager – SIS at Reliance Ritu Kumar Pvt. Ltd. (2019-11 – Present)
Progressed from managing South & East India operations to leading the North Region based on outstanding sales performance and execution excellence.
- Currently managing North Region business operations across 40+ Large Format Stores (LFS) and Multi-Brand Outlets (MBOs), with a strong focus on retail expansion, business development, and revenue growth.
- Drive primary and secondary sales across SIS (Shop-in-Shop) formats while consistently achieving sales, revenue, and profitability targets.
- Lead regional business planning, forecasting, and execution strategies to maximize market share and retail productivity.
- Develop strong relationships with key accounts, retail partners, buyers, and store leadership teams to secure premium visibility, display dominance, and higher business contribution.
- Ensure optimum stock availability, inventory management, and replenishment planning to reduce stock-outs and improve sell-through performance.
- Execute impactful product launches, seasonal campaigns, promotional activities, and visual merchandising initiatives in alignment with brand objectives.
- Monitor store-wise business performance through data-driven analysis, identifying growth opportunities and implementing corrective action plans for underperforming locations.
- Lead, train, and mentor sales promoters and brand advisors to improve product knowledge, customer engagement, conversion rates, and upselling effectiveness.
- Conduct competitor analysis and market intelligence to identify emerging trends, pricing strategies, and business opportunities.
- Collaborate closely with cross-functional teams including marketplace, marketing, and supply chain to ensure seamless execution and business growth.
- Drive retail excellence through regular market visits, merchandising audits, and performance reviews across key retail chains including MBO'S, Central, Shoppers Stop, Home Stop, Azorte, and Kapsons.
- Manage distributor operations including stock movement, credit monitoring, ledger reconciliation, and sales coordination to ensure smooth channel operations.
- Strengthen distributor and retailer networks by expanding SIS presence, on boarding new retail partners, and improving channel efficiency across North India.
Cluster Manager of South at KAZO FASHION LTD. (2015-01 – 2019-07)
Managed 7 (SEVEN) EBO'S and 18 SIS Stores.
- Manage end-to-end operations and business performance of Exclusive Brand Outlets and SIS stores across the assigned territory.
- Drive sales, revenue, profitability, and store productivity targets through effective retail planning and execution.
- Ensure achievement of primary and secondary sales targets while maintaining healthy stock levels and inventory control.
- Monitor daily sales performance, footfall conversion, ATV (Average Ticket Value), ASP (Average Selling Price), and store KPIs to improve overall business efficiency.
- Ensure consistent implementation of brand guidelines, visual merchandising standards, and customer experience.
- Plan and execute local marketing activities, seasonal promotions, and product launch campaigns to increase store walk-ins and revenue generation.
- Recruit, train, mentor, and monitor store staff, supervisors, and sales associates to enhance selling skills, customer engagement, and operational discipline.
- Conduct regular store audits and market visits to ensure compliance with SOPs, grooming standards, merchandising, and operational excellence.
- Coordinate with supply chain, warehouse, marketing, and operations teams to ensure timely stock replenishment and smooth business functioning.
- Analyze store-wise sales reports and business trends to identify growth opportunities and implement corrective actions for underperforming stores.
- Monitor competitor activities, pricing, promotions, and market trends to strengthen brand positioning and retail performance.
- Ensure smooth handling of billing, stock transfers, shrinkage control, reconciliation, and store administration processes.
- Drive customer satisfaction and loyalty initiatives to improve repeat business and brand retention.
Department Manager at I AM IN (a venture of future group) (2013-06 – 2015-01)
Handling 10000 sq. ft. carpet area as a Department Manager. Managing team of 21 people, achieving sales target and getting store work done.
- Train the team for coordination and the basic skills, Motivating staffs.
- Responsibility of the store image, control of rotas, checking the shop floor replenishment. Resolving customer issues & complaints.
- Deeply involved in the operations of department.
- Maintaining SOP standard
- Taking valuable feedback from customers and team.
Fashion Consultant at ZARA (INDITEX TRENT INDIA) (2012-04 – 2013-06)
