Suchipriya Barua

Forward-thinking Head of Marketing experienced in developing and executing marketing strategies and programs to achieve continued brand growth and profitability. Focused on defining brand vision and positioning, increasing brand relevance and driving traffic to various sales channels. Integrate consumer insights into strategic planning initiatives.

Subject Matter

Expert on consumer, competition and different sales and marketing channels across global landscape.

Business Strategy & Creative Leadership - Magic Mass and Media Pvt. Ltd - Bangalore

(2023-11)

• Directed end-to-end production of high-impact digital content (video, static, interactive), increasing engagement by 20% YoY.
• Managed designers, copywriters, and videographers to deliver 30% more creative assets monthly on time and within budget.
• Applied storytelling frameworks to strengthen brand identity, resulting in 25% growth in organic social media followers and community sentiment

Brand Manager - MHS - Bangalore

(2023-05 - 2023-10)

• Analyzed Brand Health Metrics using advanced social listening tools to pivot digital messaging during market shifts.
• Partnered with the Performance Marketing team to harmonize "Brand" and "Demand" efforts, improving click-through rates (CTR) by 30% through optimized creative testing.
• Conducted quarterly competitive landscape audits, identifying white-space opportunities that led to a 20% increase in market share within the digital category.
• Managed a tiered influencer marketing program, negotiating contracts with high-value creators that delivered an Earned Media Value.

Business Development Manager - Freelancer - Bangalore

(2021-01 - 2022-11)

• Utilized CRM data (Salesforce/Hub Spot) to track sales velocity and identify bottlenecks, reducing the average sales cycle by 30 days.
• Conducted rigorous competitor analysis and market mapping to identify "white space" opportunities, leading to the acquisition of 20-30 anchor clients.
• Forecasted annual and quarterly revenue targets with 30%+ accuracy, providing the executive team with actionable insights for resource allocation

Product Consultant - MFINE - Bangalore

(2020-10 - 2021-03)

• Leveraged product analytics to track user behavior, providing data-driven recommendations that lowered churn by 40%.
• Synthesized client feedback into actionable "Voice of Customer" reports, directly influencing the core product roadmap for the upcoming fiscal year.
• Monitored competitive landscapes to advise clients on product positioning and unique value propositions against industry rivals.

Business Development Manager - CaterNinja - Bangalore

(2019-04 - 2019-10)

• Acted as the primary consultant for large-scale event catering, tailoring menu engineering and "Ninja Box" packaging solutions to meet specific client budget and dietary requirements.
• Collaborated with the Operations and Culinary teams to ensure 100% fulfillment of SLAs (Service Level Agreements), maintaining a client retention rate of 25%.
• Managed post-event feedback loops, utilizing customer insights to improve menu variety and delivery logistics, which boosted Net Promoter Score (NPS).

Operation Team Leader - Swiggy - Bangalore

(2018-03 - 2019-01)

• Managed a fleet of 13+ delivery partners, ensuring optimal zone coverage and achieving a 95% improvement in "on-time delivery" metrics.
• Optimized delivery route efficiencies by analyzing real-time traffic data and heat maps, reducing average delivery time by 30 minutes per order.
• Spearheaded "First-Mile/Last-Mile" logistics strategies to minimize delivery partner wait times at high-volume restaurant clusters.

Bachelor of Commerce - RJS College (2021)

Bachelor of Computer Science - All Assam Students' Union Gauhati University (2015)

High School Diploma - WGCC (2014)

No Degree - Clarity English Academy (2012)