Performance Marketing & Digital Marketing Professional
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Performance Marketing & Digital Marketing professional with 9+ years of experience specializing in Lead Generation, Quality Lead Conversion, Ecommerce Performance Ads, and AI-Driven Search Optimization across Real Estate, Ecommerce, Hospitality, Education, Healthcare, Events, SaaS, and D2C brands. Proven expertise in managing ₹50 Lakhs+ monthly advertising budgets across Meta Ads (Lead Gen & Ecommerce), Google Ads (Search, Display, YouTube, Performance Max, Shopping), and LinkedIn Ads, delivering optimized CPL, scalable ecommerce revenue, and ROI-driven campaigns. Strong command over PPC, SEM, Paid Media Strategy, Ecommerce Scaling, Funnel Optimization, CRO, A/B Testing, Retargeting, Lookalike Audiences, GA4, GTM, Conversion Tracking, CRM Integration, Marketing Automation, ROI & ROAS Scaling.
Experienced in SEO, AI SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to improve brand visibility across Google Search, AI Overviews, and AI-driven platforms.
Performance Marketing Professional at House of Alt (2024-08 – Present)
Digital Marketing Specialist at Testunity (2024-02 – 2024-07)
Digital Marketing Manager at Progen Weight Management (2022-11 – 2024-02)
Digital Marketing Executive at Spydernet Technologies (2020-03 – 2022-01)
Digital Marketing Executive at PAAGC Digital Pvt Ltd (2019-01 – 2019-06)
Diploma in Electronics & Communication – Bangalore
