Sudhir Kumar

Results-driven digital marketing professional with 6+ years of experience leading high-performing teams and managing Google Ads campaigns for North American advertisers. Proven expertise in PPC/SEM strategy, campaign optimization, and client relationship management with a consistent record of exceeding key performance metrics including ROAS, CTR, and CPA. Strong ability to mentor and develop Account Strategists, ensuring continuous growth and excellence in campaign execution.

Known for data-driven decision-making, strategic thinking, and delivering actionable insights aligned with client business goals. Excellent communicator adept at cross-functional collaboration, process improvement, and cultivating long-term client partnerships in fast-paced environments. Currently expanding expertise into Meta Ads and pursuing Meta Blueprint Certification.

Team Lead - Marketstar

(2024-01 - 2026-12)

• Led, motivated, and mentored a team of 12 Account Strategists, driving a 20% improvement in team-wide KPI attainment.
• Provided coaching, training, and performance feedback to improve campaign optimization, client management, and problem-solving capabilities.
• Implemented standardized campaign audit frameworks that reduced account escalations by 30%.
• Improved client satisfaction through structured review processes and operational excellence initiatives.

POD Lead - Marketstar

(2022-01 - 2024-12)

• Managed a team of 6 Account Strategists, providing coaching, guidance, and performance management.
• Established and tracked team goals to ensure alignment with business objectives.
• Developed onboarding and training materials that reduced new-hire ramp-up time by two weeks.
• Supported team development through regular performance reviews and mentoring.

Account Strategist - Marketstar

(2020-01 - 2022-12)

• Managed Google Ads campaigns for 30+ North American advertisers across Search, Display, Shopping, and Video channels.
• Managed combined monthly advertising budgets exceeding $500,000.
• Optimized keyword strategy, bidding, ad copy, and audience targeting, resulting in:
• Maintained a client retention rate of 95%+ through proactive account management and strategic consultation.

Bachelor of Business Management - Business Management - GITAM University, Vizag (2013-01 - 2016-12)