Sumit Kumar

Graphic Designer with 10+ years of experience creating marketing campaigns, landing pages, CRM emails, website creatives, and brand communication for e commerce businesses. Currently working with Group Bayport (Covers & All), designing campaigns for the US, UK, Canada, and Australia. Experienced in Adobe Creative Suite, Figma, Klaviyo, and AI assisted creative workflows.

Assistant Manager Design at Group Bayport (2024-05 – Present)

• Design digital marketing campaigns across website, CRM, email, paid advertising, and social media channels.
• Deliver around three major marketing campaigns every month, along with day to day promotional and marketing creatives.
• Create promotional landing pages for seasonal campaigns, product launches, and category pages. Designed 20+ landing pages supporting business and marketing objectives.
• Design and maintain 40+ CRM email campaigns in Klaviyo, including promotional emails, abandoned cart journeys, loyalty campaigns, referral campaigns, birthday emails, and product launch communications.
• Produce homepage banners, category banners, website graphics, and promotional assets while maintaining a consistent brand experience.
• Collaborate with Marketing, CRM, Product, and Development teams to plan and execute campaigns for the US, UK, Canada, and Australia markets
• Use AI tools such as ChatGPT, Claude AI, Freepik AI, and Recraft AI to support creative ideation and improve design workflows.

Assistant Manager Design at CashKaro.com (2018-09 – 2024-04)

• Created landing pages, promotional banners, CRM emails, browser notifications, app creatives, and social media assets.
• Supported festive sales, partner campaigns, and performance marketing initiatives with engaging visual communication.
• Worked closely with Marketing and Business teams to develop campaign concepts and creative solutions.
• Reviewed creative quality before campaign launches and supported junior designers whenever required.
• Managed multiple projects while meeting campaign timelines and maintaining brand consistency.

Senior Graphic Designer at Zobello.com (2016-07 – 2018-09)

• Created promotional banners, landing pages, product creatives, and social media graphics for fashion campaigns.
• Worked with the marketing team to execute seasonal promotions and digital campaigns.
• Designed website creatives that improved product presentation and online customer engagement.

Graphic Designer at AskMe Bazaar (2014-08 – 2016-06)

• Designed digital and print marketing materials, including banners, brochures, exhibition panels, flyers, newspaper advertisements, and promotional creatives.
• Supported online and offline branding campaigns for multiple business categories.
• Worked closely with internal teams to deliver campaign assets within project timelines.

B.Com – Delhi University (2015)

12th CBSE (2012)

10th CBSE (2010)