Sumit Tiwari

Results-oriented Amazon PPC Executive with more than one year of hands-on experience in Amazon Advertising, marketplace operations, campaign optimization, and e-commerce growth strategies. Skilled in Sponsored Products campaign management, keyword research, search term analysis, bid optimization, budget allocation, ACOS reduction, ROAS improvement, and performance reporting. Experienced in managing catalog operations, inventory coordination, pricing management, and marketplace growth initiatives.

Strong analytical mindset with the ability to identify opportunities, improve advertising efficiency, and support revenue growth through data-driven decision making.

E-commerce Operations & Ads Executive at Guruji Electronics (Present)

Managed day-to-day marketplace operations across Amazon and other e-commerce platforms while supporting business growth through advertising and operational excellence. Responsible for product listing management, catalog updates, inventory monitoring, pricing optimization, content enhancement, and marketplace performance tracking. Assisted in Amazon PPC campaign execution through keyword research, bid monitoring, search term analysis, and campaign optimization.

Coordinated with procurement, warehouse, and marketing teams to ensure stock availability, timely order fulfillment, and successful promotional activities. Regularly analyzed marketplace and advertising metrics to identify opportunities for improving product visibility, customer engagement, and sales performance. Supported business expansion by implementing process improvements, maintaining catalog accuracy, and contributing to overall marketplace growth.

• Improved campaign performance through continuous optimization and strategic keyword management.
• Supported ACOS reduction and ROAS improvement initiatives across multiple advertising campaigns.
• Assisted in scaling advertising efforts through bid optimization and search term analysis.
• Enhanced product visibility through listing optimization and catalog management.
• Delivered actionable performance reports to support business decision-making.
• Contributed to operational efficiency by coordinating inventory, pricing, and marketplace activities.

Bachelor of Engineering in Computer Engineering