Maitri Rajguru

Ad Operations Associate at Amazon with experience in digital advertising, campaign management, creative operations, and advertiser communication. Detail-oriented, organized, and focused on delivering accurate, high-quality results.

Associate, Ad Operations at Amazon (2024-10 – Present)

• Managed end-to-end campaign setup for multiple advertisers, creating ad sets with precise audience targeting aligned to campaign goals and KPIs
• Served as the primary point of contact for advertisers, coordinating creative requirements, resolving delivery issues, and ensuring timely campaign launches
• Optimized live campaigns, improving pacing, delivery, and key performance metrics such as CTR and viewability
• Advised advertisers on platform best practices, contributing to enhanced campaign performance, stronger client relationships, and improved retention
• Received the "Extra Mile" Award from leadership for demonstrating exceptional ownership, going beyond assigned responsibilities, and delivering high-priority campaign initiatives successfully

Ad Operations Intern at Disney+ Hotstar (2024-05 – 2024-06)

• Managed real-time ad operations during the ICC T20 World Cup 2024, ensuring seamless and timely ad delivery across high-traffic live matches
• Coordinated campaign requirements between internal teams
• Handled multiple live campaigns simultaneously, demonstrating strong multitasking and time management in high-pressure environments

Bachelor of Financial Markets in Financial Markets – Guru Nanak Khalsa College of Arts, Science & Commerce (2021 – 2024)