Suneil Dhanyakumar

Experienced with managing customer relationships and improving user engagement. Utilizes data analysis and CRM tools to enhance customer retention and satisfaction. Track record of leading teams to optimize CRM processes and drive successful outcomes.

CRM Manager at Pramuk Health Services (2025-04 – Present)

• Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
• Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
• Established strong relationships with key stakeholders through regular communication and feedback sessions, promoting a customer-centric culture within the organization.
• Managed cross-functional teams to successfully execute CRM initiatives, ensuring seamless collaboration between departments.
• Optimized lead nurturing process by developing targeted content based on customer segmentation, driving higher engagement rates.
• Identified opportunities for upselling and cross-selling by analyzing existing customer data, leading to increased average transaction value.
• Data Management for Policy holder to enable efficient work on Customer Coverage and Claim history.
• Segmenting Customer, identifying high-value and high-risk clients.
• Building long term trust with policyholder, explaining complex insurance products in simple terms.
• Clearly addressing objections and concerns and ensuring that they are handled within 24 to 48 hours.
• Guiding clients through claims process, ensuring documentation completeness, following up with claims teams and managing customer expectation during the settlement.
• Handling premium negotiations and creating retention strategies.
• Recognizing the benefits of various insurance plans, keeping accurate records, and using moral sales techniques.
• Handling dissatisfied policyholders, managing claims disputes and turning complaints into retention opportunities.
• Managing complete claims, such as cashless, reimbursement.
• Assisting patients or their families with the procedure, and if any claims are denied, getting in touch with the head of regional clearance to resolve the issue.
• Sending email to the relevant team right away for reconciliation if any claims are denied.
• Talking to the hospital coordinator about the discharge summary, invoices, and other necessary paperwork before the patient is discharged.
• Getting in touch with the regional clearing team to finalize the settlement.
• Dropping a mail to zonal office regarding pending reimbursement, along with a thorough report on the client's information and the duration of the delay.
• Creating a dashboard that displays monthly sales, the number of claims that have been filed each month and year, and the number of reimbursements that have been granted after obtaining master data from Star Health.
• Sharing the dashboard with upper management.
• Keeping track of client correction requests, including how many have been addressed and how much is still outstanding.
• Communicating this information with the branch office.
• Getting in touch right away if there are any urgent renewal requests that are lingering because of correction issues.
• Following up until urgent renewal requests are completed.

Marketing and Sales Promotion Manager at Mysore Taxiwala (2018-05 – 2020-04)

• Achieved departmental goals by developing and executing strategic plans and performance metrics.
• Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
• Developed and maintained relationships with customers and suppliers through account development.
• Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
• Excelled in managing both B2B and B2C Sales Operations.
• Skilled in making reservation for top-tier hotels.
• Establishing partnerships with diverse organizations to streamline travel and event arrangements.
• Handled guest inquiries effectively to ensure satisfaction throughout journeys.
• Developed and executed innovative promotional strategies to increase brand awareness and market share.
• Monitored and reported on the performance of promotional activities, providing insights for continuous improvement.
• Engaged with customer to gather feedback on promotional activities, using insights to drive future initiatives.

MBA in TOURISM ADMINISTRATION AND HOSPITALITY – Pooja Bhagavat Memorial Mahajana Post Graduate Centre (2018-04)

BBA in Marketing Management – Reshmi Degree College (2016-05)