Sunil Digital

Performance-driven Digital Marketing leader with 15+ years of experience building and scaling multi-channel marketing programs across Google Ads, Meta, LinkedIn, SEO, and AI-powered automation. Proven track record of growing qualified lead pipelines, improving campaign ROI, and leading integrated brand, retail, and B2B marketing initiatives. Skilled at translating business objectives into data-backed strategies, managing cross-functional teams and agency partners, and optimizing marketing budgets for measurable growth.

Google

Ads, Meta Blueprint, HubSpot, and Google Analytics 4 certified.

Marketing Manager - Nirwana Group - Mohali

(2026-02)

• Lead Google Ads and Meta Ads campaign strategy end-to-end, driving qualified lead generation and brand awareness across digital channels.
• Build and execute SEO and organic growth strategies to strengthen website visibility, search rankings, and inbound traffic.
• Own social media strategy, content planning, and online brand positioning across multiple platforms.
• Manage lead generation, CRM workflows, and nurturing campaigns, improving conversion rates through the sales funnel.
• Plan and optimize marketing budgets across paid, organic, and offline channels to maximize ROI.
• Direct website performance, landing page optimization, and management of digital assets.
• Develop creative ad strategies and AI-powered content campaigns to improve engagement and campaign efficiency.
• Lead integrated marketing for Nirwana Square One High Street Market, driving footfall, tenant engagement, and brand visibility through mall branding, digital displays, in-mall promotions, and event marketing.
• Partner with retail brands, restaurants, and entertainment tenants to plan store launches, seasonal campaigns, and promotional activations.
• Support leasing and retail marketing goals through targeted, lead-generation-focused campaigns.

Digital Marketing Manager - its spotlight - Mohali

(2023-11 - 2026-02)

• Managed end-to-end website operations and IT coordination, ensuring seamless digital performance and user experience.
• Planned and executed DOOH (Digital Out-of-Home) media campaigns to maximize brand visibility and audience reach.
• Ran multi-platform performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, monitoring KPIs to optimize ROI.
• Developed B2B marketing strategies that strengthened brand awareness and drove measurable business growth.
• Led ATL and BTL marketing initiatives, mall marketing campaigns, and on-ground events for CP67 Mall, Mohali, increasing footfall and tenant engagement.
• Coordinated with retail brands, vendors, and event partners to deliver integrated promotional campaigns.
• Generated and optimized high-quality leads through performance marketing, aligning initiatives with cross-functional business objectives.

Assistant Manager – Digital Marketing - WWICS Group

(2020-06 - 2023-11)

• Managed SEO, PPC, social media, email marketing, and lead generation campaigns across Facebook, Bing, and LinkedIn Ads.
• Built digital marketing calendars and campaign strategies backed by market research and performance reporting.
• Optimized paid campaigns to improve conversion rates and overall ROI.

Assistant Manager – Digital Marketing - Paul Merchants

(2019-06 - 2020-05)

• Managed email, display, and social media advertising campaigns, planning and monitoring budgets.
• Prepared performance reports and analyzed key marketing metrics to guide strategy.
• Coordinated with media and advertising teams and tracked emerging digital marketing trends to inform campaign planning.

Sr. Digital Marketing Analyst - WWICS Group

(2016-03 - 2019-05)

• Developed and executed company-wide marketing strategies spanning SEO, PPC, email, and social media.
• Planned marketing budgets and campaign calendars in line with business goals.

Digital Marketing Executive - Chandigarh Citi Center

(2014-10 - 2016-02)

• Executed Google Ads, PPC, Facebook marketing, and SEO campaigns supporting brand and business development goals.
• Designed print and online advertising creatives and managed lead generation and promotional activities.

Internet Marketing Executive - Interworld Comment

(2013-10 - 2014-08)

• Managed SEM, SEO, email marketing, and banner advertising campaigns to promote products, events, and services online.

SEO Analyst - Scorpio Technologies Pvt. Ltd.

(2012-10 - 2013-10)

• Optimized websites for search rankings and organic traffic growth through keyword research and white-hat SEO techniques.

Bachelor of Arts - Kalinga University

Diploma - Computer Hardware & Networking - Jetking, Chandigarh

10+2 - H.P. Board, Dharamshala