Sunita Saini

Creative professional with 13+ years of experience in graphic design, web design, and digital content creation, now transitioning into Amazon eCommerce with a focused specialization in Amazon Catalog Management and PPC Advertising. Hands-on experience with Amazon product listing optimization, A+ Content, infographic creation, and catalog management gained through freelance projects. Currently upskilling in Amazon PPC campaign strategy to build high-performing, data-driven advertising campaigns.

Bringing a unique combination of visual creativity, eCommerce knowledge, and a growth mindset to drive brand visibility and sales on Amazon.

Amazon Catalog & Content Specialist - Freelance

(2022-01)

1-2 Amazon Seller Clients

• Managed end-to-end Amazon product listings titles, bullet points, descriptions, and backend keywords for improved organic ranking
• Created A+ Content (Enhanced Brand Content) and product infographics to boost conversions and buyer confidence
• Optimized product images as per Amazon guidelines
• Handled inventory management and new store setup/account onboarding
• Resolved account health issues and fixed suppressed/inactive listings, incorrect categories, and attribute errors
• Performed regular listing audits and catalog hygiene checks
• Generated performance reports (sales, traffic, conversion) for data-driven decisions

Graphic & Web Designer - APL Techno

(2019-05 - 2021-08)

• Designed Photoshop layouts and converted them into pixel-perfect HTML/CSS web pages
• Created promotional creatives for social media posts, stories, and WhatsApp flyers
• Produced brochures, magazine designs, hoardings, banners, and newspaper ads
• Created animated promotional videos using Powtoon animation software
• Managed and grew social media accounts with consistent visual branding

Graphic & Web Designer - MySocietyClub.com

(2014-01 - 2019-02)

• Designed and developed responsive web pages from Photoshop layouts to HTML/CSS
• Created digital marketing collateral social media posts, brochures, and event flyers
• Designed print media including hoardings, banners, and newspaper advertisements
• Produced promotional video content using Powtoon animation platform
• Planned and executed discounts, coupons, and promotions to drive sales
• Managed social media content and basic creatives across platforms for brand consistency
• Currently focused on Amazon PPC campaign setup, keyword optimization, bid management, and ACOS/ROAS improvement

Computer Faculty - Kohinoor Technical Institute

(2009-01 - 2013-12)

• Taught desktop applications including Microsoft Office suite to students
• Delivered programming courses in C & C++ language
• Trained students in Photoshop design and HTML web development basics

B.Com - Commerce - Viva College (2004-01 - 2007-01)

Web Designing Course - Web Design - Sky Computers (2009-01 - 2009-12)