Supriya Saha

Content and production professional with 4+ years across merchandising, visual commerce, and AI-powered video production, now leading an AI video production engine end-to-end for a US ecommerce platform, from creative strategy and prompt engineering through generation, editorial sign-off, and final delivery. Directly manages the video editing and graphic design team, coordinating briefs, revisions, and delivery timelines to ship 100+ on-brand ad creatives at scale for paid social campaigns. Combines hands-on AI tool fluency with process and systems building, has independently built a company's content production pipeline, navigation architecture, and merchandising systems from the ground up.

Holds an MBA in Digital Marketing.

Video Marketing Manager (Promoted from Ecommerce Merchandiser) at CommentSold (POP.STORE) (2024-05 – Present)

• Lead end-to-end AI content production operations, building AI-driven workflows for video generation, motion/visual editing, repurposing, and content scaling across all paid social and organic channels.
• Directly manage and direct the video editing and graphic design team — assigning briefs, reviewing cuts and revisions, and owning final quality sign-off so every asset ships on-brand, on-spec, and on schedule.
• Built and now run the AI video production pipeline end-to-end — scripting, prompt engineering, AI generation, and final delivery — producing 100+ ad creatives to date for paid social campaigns.
• Drove ad creative strategy behind ~8x growth in active paid subscribers over 6 months, through AI-generated video ads and iterative hook/format testing, alongside sustained month-over-month growth in trial starts and conversion rate.
• Developed a persona-driven creative system to test performance across audience segments at scale, run weekly performance reviews, and use CTR, CVR, and creative-fatigue signals to guide the next production cycle.
• Built and maintain a Meta Ads performance dashboard used for reporting, decision-making, and campaign optimization; partner with the Meta ad account manager on execution and platform-specific adaptation.

Ecommerce Merchandiser at CommentSold (POP.STORE) (2024-05)

• Independently built CommentSold and POP.STORE from the ground up — full navigation architecture, product layout, catalogue structure, and affiliate integration — for 450+ fashion, beauty, and lifestyle brands.
• Owned the full merchandising lifecycle: product uploads, category organisation, homepage curation, and ongoing site management, driving sales through intentional product placement and discovery design.
• Built and scaled digital storefronts for creators, driving outreach strategy and email marketing to grow subscriptions and platform revenue.
• Planned and maintained a merchandise calendar across both platforms, launching seasonal campaigns and creator-led collections against sell-through targets.

Visual Merchandiser at H&M (2023-02 – 2024-05)

• Executed visual merchandising strategy, curating store displays that aligned seasonal campaigns with commercial floor targets.
• Applied data-informed floor planning to improve product visibility and drive conversion, contributing directly to store KPI achievement.
• Implemented Commercial Handbook standards to maintain brand cohesion while adapting displays to local customer behaviour and sell-through patterns.
• Trained store team members on visual merchandising principles, building internal capability and maintaining display standards across all departments.

Visual Merchandiser at Zara (Inditex) (2022-06 – 2023-01)

• Analyzed sales rankings to strategically promote high-performing merchandise and improve sell-through rates.
• Planned and executed floor coordination, mannequin styling, and promotional display changes aligned with Regional Commercial directives.
• Monitored sales budget performance and proposed data-driven action plans to optimize commercial outcomes.

Master of Business Administration (MBA) in Digital Marketing and Management – Amity University

Bachelor's Degree in Fashion & Apparel Design – Amity University