Surupa Kar
Creative Content Writer Specialising in Branding and Digital Marketing
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About
Dynamic Content Writer with over 6 years of experience in branding, digital marketing, and SEO-optimised content creation. Proven ability in storytelling and strategic thinking, delivering compelling content that enhances client campaigns. Adept at collaborating within creative teams with a focus on innovative problem-solving and meeting project deadlines.
Experience
Content Writer at CollegeDekho (2025-12 – 2026-03)
- Research, write, and edit compelling content for the official website.
- Analyse target audience needs and tailor content to meet specific expectations and search intent.
- Apply logical reasoning to structure articles and content pages for maximum clarity and impact.
- Optimise content for search engines using basic SEO techniques (keyword research, meta descriptions, etc.).
- Ensure all written material is grammatically correct, AI-free, and adheres to brand guidelines.
- Collaborate with editors to refine content and consistently meet project deadlines.
Content Writer at PlanetSpark (2025-06 – 2025-09)
- Own the SEO content strategy to drive organic traffic, engagement, and conversion across landing pages, blogs, and resource hubs.
- Write and test high-impact copy for homepages, product pages, CTAs, and pillar articles.
- Develop a messaging framework rooted in user personas, pain points, and competitor analysis.
- Optimize content using A/B tests to identify what resonates best with our audience.
- Analyze CTR, bounce rate, and dwell time; iterate copy based on insights.
- Collaborate with SEO and paid teams to align messaging with traffic sources.
Executive Content Writer at PolicyBazaar Insurance Brokers Pvt. Ltd. (2023-08 – 2024-05)
- Authored high-traffic insurance content, including plan guides, landing pages, and social media posts.
- Collaborated with creative teams to develop compelling taglines and messaging for client campaigns.
- Increased website traffic by 30% through strategic content marketing efforts.
Content Writer at Adglobal360 (2022-12 – 2023-05)
- Produced SEO-rich blogs, travel guides, and website content for various industries.
- Enhanced digital marketing strategies through storytelling and alignment with client objectives.
- Led a project that improved client engagement by 25% through innovative content strategies.
Freelance Content Writer at NMG Digital (2021-09 – 2022-12)
- Worked with global clients delivering long-form blogs, guest posts, and content calendars.
- Utilised strategic thinking to ensure content met branding and marketing goals.
- Achieved a 40% increase in social media shares for client content.
Content Staging Professional at Genpact (via ANRI Solutions) (2019-11 – 2020-05)
- Supported internal content staging and production workflows for e-learning material.
- Improved content staging efficiency by 20% through streamlined processes.
News Curator at Google (via Vaco-Binary Semantics) (2018-04 – 2019-06)
- Curated trending news capsules and moderated content quality for adherence to brand standards.
Content Writer at Wadi.com (2016-10 – 2017-03)
- Created product content for home and kitchen categories and collaborated for brand consistency.
Content Writer at HealthKart.com (2014-11 – 2015-05)
- Developed SEO-aligned articles for supplements and wellness categories, ensuring brand tone and originality.
Education
PG Diploma in Mass Communication & Journalism – Amity University, Gurgaon (2015 – 2017)
B.A. (Hons) in English Literature – Delhi University (SOL) (2011 – 2014)
