Rishika Singh

Creative Digital Marketer and Content Strategist with proven expertise in building organic social communities and producing viral content. Skilled in short-form video production, Instagram Reels creation, graphic design (Canva), and data-driven content strategy optimization.

Adobe Student

Ambassador with track record of scaling organic reach (209K+ views, zero paid promotion). Passionate about brand storytelling, audience engagement, and leveraging platform algorithms to drive measurable marketing results. Seeking a dynamic role to lead content creation, social media strategy, and brand building for innovative marketing teams.

SEO Content Writer Intern at TradeIndia.com (2026-06 – 2026-08)

• Authored and optimized 12+ high-performing blog posts and landing pages targeting B2B manufacturing audiences; implemented strategic on-page optimization (compelling headlines, clear CTAs, internal linking) to improve engagement and conversion potential
• Conducted competitive content analysis to identify market gaps and content opportunities; mapped competitor strategies and prioritized content roadmap based on audience intent signals and engagement potential
• Optimized 8 product landing pages through headline testing, CTA refinement, and visual hierarchy improvements; tracked performance improvements and gathered data insights for iterative content optimization
• Developed custom AI-powered content workflows using Claude to automate content outline generation; reduced content creation cycle time by 25% while maintaining brand voice and messaging standards

Social Media Manager Intern & Influencer Marketing Intern at Marvel Entertainment

• Designed and created social media content assets using Canva; produced branded graphics, promotional designs, and visual elements to support Marvel's social media strategy and campaign launches
• Managed influencer partnership coordination; tracked engagement metrics, performance data, and collaboration outcomes; maintained organized dashboards monitoring influencer campaign ROI and content performance
• Developed script ideas and creative briefs for brand collaboration videos; crafted compelling storytelling concepts aligned with Marvel brand voice and audience interests; collaborated with influencers on campaign messaging and visual direction
• Analyzed social media content performance; identified trending topics, high-engagement content themes, and successful influencer partnerships; provided data-driven recommendations to optimize future campaign strategy

Adobe Student Ambassador at Adobe (2025-01 – Present)

• Represented Adobe's creative suite on campus; created and published 25+ original content pieces showcasing Adobe Express, Canva, and design tools across Instagram, Stories, and Reels
• Translated complex product features into relatable, visually compelling storytelling to bridge Adobe's brand messaging with student audience; drove 40%+ engagement rate on product-focused posts and built community of 1000+ engaged followers
• Owned full creative workflow: concept development, video scripting, in-house editing (CapCut, Adobe), caption copywriting, hashtag optimization, and weekly performance analytics tracking

Independent Content Creator at Instagram @ri.ckshaw (2026-01 – Present)

• Built organic audience through consistent, strategic short-form video content; achieved 209K+ total views with zero paid promotion, demonstrating deep understanding of platform algorithms, audience psychology, and content virality mechanics
• Owned complete creative workflow for content creation: concept ideation, scripting, in-house video editing (CapCut), caption copywriting, hashtag strategy, and performance analysis
• Maintained cohesive visual identity using Canva and Adobe Express; used Instagram Insights to track engagement metrics; tested and iterated on hook copy, video length, and posting cadence to optimize for reach and saves

Cultural Head – ECE Department at ABES Engineering College, AKTU (2023-01 – 2025-12)

• Owned end-to-end digital promotion strategy for department events; managed Instagram content strategy, created 40+ graphic design assets using Canva, and produced 20+ short-form video reels for cultural festivals across 8+ semesters
• Grew organic reach to 209K+ views on a single Instagram Reel with zero paid promotion or external collaborations; achieved average 18-25% engagement rate across posted content (department average: 6-8%)
• Coordinated cross-functional team of 8+ students to deliver on-brand content across multiple events per semester; managed content calendar, deadlines, and maintained 95%+ brand consistency across all deliverables
• Analyzed Instagram Insights to identify top-performing content formats (video: 35% higher engagement vs. static posts), optimal posting times (9-11 AM, 6-8 PM), and audience demographics; iterated strategy quarterly to maximize organic reach and drive 15% YoY growth

B.Tech in Electronics & Communication Engineering – ABES Engineering College, AKTU (2021-01 – 2026-12)