Suvam Moitro

Over the past three years, I've worked across Growth Marketing, Product Marketing, RevOps, CRM, Website Strategy, Product, Analytics, and GTM partnering directly with founders to solve business problems beyond traditional marketing. At HireBound, I evolved from a Growth Marketing Specialist into a cross-functional operator working alongside the CEO and CTO to build the company's commercial infrastructure. My work has spanned demand generation, CRM architecture, website strategy, product positioning, onboarding, fundraising communications, analytics, and AI product initiatives helping transform ideas into repeatable systems that support scalable growth.

Growth Marketing Specialist at HireBound (2025-07 – Present)

AI-native Recruitment CRM & ATS platform backed by Kalaari Capital. Partnered directly with the CEO and CTO to build the company's GTM infrastructure across Growth, Product Marketing, RevOps, Website Strategy, Product, and Analytics.

• Built HireBound's demand generation engine across outbound, SEO, content marketing, lifecycle automation, and website optimization, generating 615+ SQLs while supporting 34 customer demos and 36 commercial proposals.
• Planned and executed 30+ outbound campaigns targeting 15,000+ decision-makers, building ICP segmentation, messaging frameworks, and automated outreach systems using Apollo and Instantly.
• Developed acquisition strategies spanning inbound, outbound, product-led, and founder-led growth channels.
• Built lifecycle marketing journeys covering onboarding, product launches, customer nurture, and feature adoption.
• Owned product positioning, messaging, customer education, launch assets, onboarding experiences, and documentation across HireBound's AI recruitment platform.
• Collaborated with engineering to define 15+ AI product initiatives, creating PRDs, UX flows, feature specifications, onboarding experiences, and product documentation.
• Conducted competitive research and market analysis that influenced product positioning and GTM strategy.
• Developed founder messaging, media collateral, and launch communications supporting HireBound's $2M seed funding announcement.
• Architected HireBound's first centralized RevOps system, replacing spreadsheet-based workflows with an integrated ClickUp CRM connecting website, outbound campaigns, lifecycle marketing, and sales operations.
• Designed reporting systems using GA4 and ClickUp, establishing weekly business reporting and marketing performance dashboards.
• Built marketing and sales automation workflows supporting lead routing, onboarding, internal operations, and campaign execution.
• Partnered directly with the CEO on GTM strategy, CRM architecture, sales operations, fundraising communications, and commercial growth initiatives.
• Worked closely with the CTO on website strategy, UX improvements, onboarding experiences, and platform evolution.
• Managed freelancers and external vendors across website, marketing, fundraising, and product initiatives.

Marketing Specialist at Perspicacity Edutech Pvt. Ltd. (2023-06 – 2025-07)

• Built full-funnel B2B demand generation systems across landing pages, SEO, LinkedIn, webinars, and email marketing.
• Delivered a campaign contributing to ₹50L+ in influenced revenue while achieving Top 3 Google rankings.
• Executed 60+ LinkedIn campaigns, generating 34K+ impressions and increasing followers by 800+.
• Improved website engagement by 35% while reducing bounce rate by 15% through UX optimization, CRO, and analytics.
• Produced blogs, case studies, and lifecycle campaigns supporting B2B lead generation.

Bachelor of Technology in Computer Science Engineering – JIS College of Engineering