Suvankar Karmakar

Results-driven Sales & Distribution Professional with expertise in managing channel sales, distribution networks, and customer relationships across diverse industries. Proven ability to develop and execute sales strategies that drive revenue growth and market share.

Experience in managing a network of 400+ mobile dealers, overseeing deployment and usage of POS/Terminals to streamline payment processing and enable consumer financing. Proficient in handling Handset and accessories Business in West Bengal. Managed ZD, RDS, MD and retailers in West Bengal. Managed overall channel sales & marketing operations for a network of distributors. Exceptional communication, negotiation, and presentation skills.

Branch Manager - Innoviti Technologies Pvt Ltd. - Kolkata/Siliguri/Guwahati

(2023-06 - 2025-04)

Managed comprehensive operations and sales strategies, ensuring optimal financial solutions. Oversaw the strategic deployment and effective utilization of Innoviti POS/Terminals to optimize payment processing and facilitate consumer financing solutions. Cultivated and maintained a robust network of over 400 mobile dealers, ensuring alignment with company objectives and driving product adoption.

Provided guidance and support to mobile dealers, facilitating seamless integration of Innoviti technologies into their operations. Monitored and analyzed key performance indicators to identify areas for improvement and implement strategies to enhance efficiency and effectiveness. Collaborated with cross-functional teams to develop and execute targeted sales and marketing campaigns to drive product awareness and adoption.

• Streamlined payment processing workflows through strategic deployment of Innoviti POS/Terminals, enhancing efficiency and customer satisfaction.
• Enabled seamless consumer financing options, increasing sales conversions and driving revenue growth within the mobile dealer network.
• Increased product adoption and market penetration through targeted training and support programs for mobile dealers.

State Head - SAAWARIYA IMPEX PVT. LTD. (Mafe Mobile) - Kolkata

(2022-11 - 2023-06)

Oversaw sales strategy and operations for Mafe Mobile handsets and accessories across West Bengal. Directed handset and accessories business operations across West Bengal, driving strategic initiatives to enhance market presence and revenue generation. Formulated and executed sales strategies to achieve targets for handset and accessories sales within the designated region.

Collaborated with key stakeholders to identify market opportunities and capitalize on emerging trends within the mobile industry. Monitored competitive landscape and adapted business strategies to maintain a competitive edge in the market. Orchestrated marketing initiatives and promotional campaigns to drive brand awareness and increase consumer demand for Mafe Mobile products.

• Increased brand visibility through strategic marketing campaigns and promotional activities.
• Expanded market reach and penetrated new segments through targeted sales and distribution initiatives.
• Enhanced channel partner relationships, facilitating greater product distribution and sales performance.

Branch Manager - MICROMAX INFORMATICS LTD. - Kolkata/Siliguri

(2019-04 - 2022-10)

Oversaw total sales and distribution operations for Micromax Informatics Ltd. in West Bengal. Directed sales and distribution activities across West Bengal, ensuring alignment with company objectives and maximizing market penetration. Managed and supported zonal distributors (ZD), regional distributors (RDS), multi-brand distributors (MD), and retailers to optimize sales performance and market coverage.

Developed and implemented channel strategies to enhance product visibility, availability, and sales conversion rates. Monitored market trends, competitive activities, and customer feedback to identify opportunities for business growth and product enhancement. Collaborated with marketing and product development teams to align sales strategies with market demands and product offerings.

• Expanded distribution network by recruiting and onboarding key partners.
• Increased sales volume within West Bengal through effective channel management and promotional activities.
• Improved market share by implementing targeted strategies to penetrate new segments and retain existing customers.

Area Sales Manager - INTEX TECHNOLOGIES LTD - Kolkata

(2016-07 - 2019-01)

Oversaw channel sales, marketing and distribution operations across multiple districts. Managed and optimized channel sales and marketing operations for a network of distributors across Medinipur, South 24 PGS, Howrah, and Hooghly. Developed and executed regional sales strategies to achieve targets and maximize market share.

Cultivated and maintained strong relationships with distributors, providing support, training, and guidance to enhance their performance. Monitored market trends and competitive activities to identify opportunities for business growth and product differentiation. Collaborated with marketing teams to develop and implement effective promotional campaigns and trade marketing activities.

• Enhanced channel partner engagement through training and support initiatives.
• Expanded market coverage and increased brand visibility across the assigned region.
• Achieved consistent sales growth.

Area Manager-Sales & Distribution - SWIPE Technologies Pvt. Ltd - Kolkata

(2015-06 - 2016-06)

Area sales manager for Swipe Mobile Handset and TAB Business. Directed the sales and distribution of Swipe Mobile Handsets and Tablets across several districts, focusing on expanding market presence and driving revenue growth. Developed and implemented effective strategies to optimize distribution channels, ensuring product availability and accessibility to target customers.

Cultivated and maintained relationships with key distributors and retailers, providing support and guidance to maximize sales performance. Monitored market trends and competitive activities to identify opportunities for product promotion and market expansion. Collaborated with marketing teams to develop and implement promotional campaigns and trade marketing activities to increase brand awareness and drive demand.

• Strengthened channel partner relationships, facilitating greater product distribution and sales success.
• Expanded market coverage and penetration through strategic distributor partnerships.
• Enhanced brand visibility and consumer awareness through promotional campaigns and trade marketing initiatives.

Area Manager-Sales & Distribution - REACH MOBILETECH PVT.LTD - Kolkata

(2013-09 - 2015-05)

Area sales manager for Reach Mobile Handset Business. Managed and expanded sales and distribution network for Reach Mobile Handsets across multiple districts, enhancing market penetration and revenue generation. Developed and implemented effective sales strategies and promotional campaigns to drive product awareness and increase sales volumes.

Cultivated and maintained strong relationships with key distributors and retailers, providing support and guidance to optimize sales performance. Monitored market trends, competitor activities, and customer feedback to identify opportunities for business growth and product improvements. Collaborated with marketing teams to align sales strategies with promotional activities and market demands.

• Enhanced distribution network coverage.
• Increased sales volumes through effective promotional campaigns.
• Maintained strong relationships with channel partners.

Executive-Sales & Distribution - MAXX MOBILINK PVT.LTD - Kolkata

(2010-04 - 2013-09)

Sales and Distribution Executive for Maxx Mobile Handsets. Managed sales and distribution activities for Maxx Mobile Handsets in Kolkata, Asansol, and Burdwan. Developed and maintained relationships with distributors, retailers, and other channel partners.

Executed sales strategies and promotional campaigns to drive product awareness and increase sales volumes. Monitored market trends, competitor activities and customer feedback to identify opportunities for business growth. Collaborated with marketing and product teams to align sales efforts with market demands and product offerings.

• Successfully increased sales volume within the assigned territory through effective channel management and promotional activities.
• Expanded distribution network by recruiting and onboarding key retail partners.
• Improved brand visibility and market share through targeted marketing campaigns.

Agency Manager -Grade II - ICICI PRUDENTIAL LIFE INSURANCE CO LTD - Kolkata

(2009-02 - 2009-10)

Responsible for advisor recruitment and onboarding. Identified and recruited new Insurance Advisors to expand the agency's sales force. Conducted interviews, assessed candidate qualifications, and onboarded new advisors.

Provided training and support to new recruits, ensuring they met performance standards and compliance requirements. Collaborated with the branch manager to develop recruitment strategies and achieve hiring targets. Monitored the performance of new advisors and provided ongoing coaching and mentorship.

• Expanded agency sales force by recruiting qualified insurance advisors.
• Improved the quality and professionalism of new recruits through effective training programs.
• Contributed to building a strong and productive sales team within the branch.

Unit Manager -Grade I - ICICI PRUDENTIAL LIFE INSURANCE CO LTD - Kolkata

(2006-05 - 2008-01)

Responsible for leading and managing a team. Managed and mentored a team of 40 Financial Advisors, driving sales and achieving performance targets. Conducted training sessions and provided ongoing support to enhance financial advisor's product knowledge and sales techniques.

Developed and implemented sales strategies and promotional campaigns to increase insurance policy sales and market share. Monitored market trends and competitor activities to identify opportunities for business growth and product differentiation. Ensured compliance with regulatory requirements and company policies in all sales activities.

• Enhanced the sales skills and product knowledge of the team of Financial Advisors through comprehensive support and training.
• Managed a team of 40 Financial Advisors.
• Drove insurance policy to achieve sales and targets.

Sales Executive - TATA TELSERVICES LTD - Kolkata

(2005-01 - 2006-02)

Sales and Distribution management of telecom products. Managed channel sales and total distribution operations within a telecom cluster, ensuring efficient product delivery and market coverage. Cultivated and maintained relationships with distributors, retailers, and other channel partners to maximize sales performance.

Executed sales strategies and promotional campaigns to drive product awareness and increase customer acquisition. Monitored market trends, competitor activities, and customer feedback to identify opportunities for business growth. Collaborated with marketing teams to align sales efforts with promotional activities and product launches.

• Successfully expanded channel reach within the assigned telecom cluster.
• Enhanced distributor relationships leading to an increased sales performance.
• Improved product visibility and increased sales volume.

MBA (Distance) - Sales and Marketing and Retail Sales - ACADEMY OF BUSINESS MANAGEMENT STUDIES (2014 - 2015)

Bachelor of Commerce - Calcutta University (1997 - 1999)