Brand Strategist & Design Leader
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Insight-driven Brand Strategist & Creative Design Leader with 15+ years shaping high-growth apparel brands across men’s wear, women’s wear athleisure, lifestyle and performance categories.
I specialise in bridging brand positioning, consumer behaviour, and product strategy to build categories, design systems and collections that are culturally relevant and commercially successful.
Known for combining business clarity with creative direction, leading cross-functional teams,
and delivering innovative future-ready product experiences.
I’m obsessed with turning ideas into fashion that actually matters.
From high-performance outdoor gear to fast fashion, athleisure and now tech-enabled apparel — I’ve spent 15+ years shaping products that spark connection, build culture and deliver impact.
I don’t just design clothes. I design brands.
That means product strategies rooted in data + intuition, GTM plans that stick and compelling storytelling that drives connection.
I’ve led teams, launched new categories and reimagined legacy brands — blending creativity with process (yes, you can have both) and always keeping the customer at the center.
~ Brand & Design strategy
~ Product development & innovation
~ Cross-functional leadership
~ Tech-forward, future-ready thinking
I’m here to push boundaries, rethink fashion and shape the future — one product, one story one detail at a time.
IIM Kozhikode Professional Certificate in Product Management (2024–2025)
NIFT B.Des — Apparel & Fashion Design (2006-2010)
