State Head at SIP2LIFE Distilleries Pvt. Ltd. (2024-08 – Present)
Leading sales and marketing operations for West Bengal region. Responsible for sales forecasting, market penetration strategies, distributor management, excise compliance, budget management, and team leadership.
- Conduct detailed sales forecasting along with pack sizes and prepares reports for company to ensure achieving Primary & Secondary targets
- Develop strategies to increase market share, penetrate new markets, increase WOD and improve the company's overall competitive positioning
- Conduct meetings with distributor for smoother delivery, collection and discuss market strategy
- Liaison with Excise department related to licensing, approvals, policies and other queries
- Collaborate with finance team to prepare and manage the primary & secondary budget
- Make cost cards according to excise policies to ensure maximum profitability
- Formulate and implement effective sales strategies and schemes to achieve revenue targets
- Lead, mentor and train the sales and operations team to enhance performance and productivity
- Conduct regular performance reviews and provide constructive feedback to team members
- Build and maintain strong relationships with key clients
- Ensure timely settlement of monthly schemes for every outlet
- Oversee the selection and management of the liquor portfolio
- Evaluate client creditworthiness and establish credit limits to minimize risk
- Oversee stock levels in BEVCO warehouses ensuring optimal inventory
- Monitor and manage P&L statements to ensure profitability
- Sales team handling – Area Sales Manager [2], Area Sales Executive [29]
Sr. KAE - Modern Trade & E Commerce at Hindustan Unilever Ltd. (2020-01 – 2024-07)
Managed ecommerce and Modern Trade partnerships for Kwality Walls. Responsible for achieving sales targets, executing marketing activations, managing product launches, monitoring competition, and coordinating with internal and external teams.
- Develop & supervise all activities and plans for various ecommerce and Modern Trade partners for Kwality Walls
- Achieve monthly, quarterly and yearly targets and execute Marketing activations along with different visibility plans
- Close monthly promotions for different platforms within specific market spend budget
- Correct and finalize proper assortment for different E Com and Modern Trade partners
- Check stock availability on each platform and ensure all listed SKU's are available and visible
- Coordinate demand planning with customers and SCM team
- Manage new product launches on various e-platforms and MT chains with aligned visibility
- Monitor competition activations and take corrective actions to prevent sales loss
- Plan and execute regional festival activities on different platforms
- Monitor monthly sales to check customer trends and make corrective actions for innovations
- Follow up with G-NOW and MT partners for PO release and timely delivery ensuring 100% fill rate
- Prepare P&L reports and maintain track of all activities on websites
- Design and prepare reports for all ebusiness metrics
- Contribute to promotional campaign activities and claim settlement
- Coordinate with marketing team for visibility support and customer experience
- Arrange weekly/fortnightly meetings with regional teams and channel partners
- Close JBP with major partners for volume, visibility and marketing activations
- Manage distributors for primary and secondary, timely delivery and availability
- Key Platforms handling: Reliance, TESCO, Amazon, Big Basket, Swiggy, Zomato, Dunzo, Zepto, Blinkit, Swiggy Instamart, Magic Pin, D Mart Ready, Spencer's online
Assistant Manager - Beverage & Ice Cream at Spencer's Retail Ltd. (2017-03 – 2019-12)
Managed beverage and ice cream category operations across multiple stores. Responsible for stock management, sales targets, B2C & B2B sales, promotional activities, vendor relationships, and team training.
- Region & store wise proper assortment of stocks keeping in mind regional preferences
- Achieve monthly and yearly sales targets & Gross Margin
- Manage B2C & B2B sales operations
- Manage P&L and cross functioning category promotions
- Ensure region wise availability of all SKUs from various brands in all stores
- Ensure segment wise proper visibility of brands to attract more customers
- Prepare store wise indents to optimize stock levels
- Coordinate with all companies for getting stocks and promotional activities at proper time
- Ensure proper implementation of promos at store level
- Maintain good relationships with vendors for volume tie-ups, visibility tie-ups, margin benefits
- Collect and analyze competitor offers and schemes
- Provide continuous education and coaching to store team members
- Train personnel for effective selling, inventory control, merchandising techniques
- Coordinate with internal teams to release funds on time for stock buying
- Prepare and analyze monthly sales & stock data for sales projection
- Prepare ATL or BTL offers to boost sales and footfall
