Tanvi Sardana

B2B marketing operations professional with 2 years of experience supporting regional marketing across six ASEAN markets. Partners with the regional marketing head on reporting, lead and database management, campaign and event support, newsletters, website updates, JIRA workflows, vendor/procurement coordination and sales handoffs. Experienced in recurring business reporting, proof of delivery documentation, web/event inquiry routing and campaign inputs, with a strong focus on accuracy, timelines, and cross-functional execution.

Uses Microsoft

Copilot and ChatGPT to accelerate drafting, summarization, reporting preparation, and routine documentation.

Senior Executive – B2B Marketing at HCLTech (2024-07 – Present)

Coordinate day-to-day B2B marketing operations across Singapore, Malaysia, Hong Kong, Philippines, Thailand, and Indonesia, partnering with the regional marketing head and cross-functional stakeholders to keep regional initiatives on track.

• Own recurring marketing reports and trackers including monthly, quarterly, bi-weekly, Qlik data, Top accounts, click data, and Proof of Delivery updates; consolidate inputs and maintain accurate, leadership-ready reporting.
• Manage web and event inquiry data through consolidation, validation, database updates and routing to relevant sales owners; support follow-up on event-generated leads to maintain sales continuity.
• Prepare and validate audience data for regional email/newsletter campaigns and coordinate required inputs with the Unica team for campaign deployment.
• Coordinate Jira workflows for banners, creative changes, website and social media updates, ODC branding, paid campaign support and formatting requests; track requirements through completion.
• Coordinate monthly newsletters and regional content updates by refining story copy, selecting supporting visuals, and consolidating stakeholder inputs for publication across internal and external channels.
• Support HCL website, EKM, MyHCL, and Viva Engage updates, ensuring marketing assets, campaign content and reports are published accurately and on schedule.
• Support event execution and marketing procurement through collateral coordination, PR/PO workflows, vendor communication, budget tracking and documentation, including requirements up to USD 30,000.
• Use Microsoft Copilot and ChatGPT to summarize email threads, draft stakeholder communication, convert vendor information into PR inputs, and accelerate content/reporting preparation.

Marketing Intern at Hair Originals (2023-02 – 2023-05)

• Conducted B2B sales feedback calls to support customer engagement and product positioning insights.
• Supported sales performance analysis to identify trends and potential business opportunities.

Recruitment Intern at Diverse Lynx (2018-01 – 2018-06)

• Supported non-technical recruitment and candidate sourcing across multiple industries using Naukri and Monster.

MBA – ICFAI Business School (2022 – 2024)