C Prerna

Performance Marketing Specialist with around 1 year of experience managing and optimizing digital advertising campaigns. Experienced in Google Ads across Search, Display, YouTube, Performance Max, and Demand Gen campaigns, with knowledge of Meta Ads campaign setup, audience targeting, lead generation, and campaign optimization. Skilled in improving campaign performance through keyword optimization, bidding strategies, conversion tracking, audience analysis, and data-driven decision making.

Process Executive at Cognizant Technology Solutions (2025-06 – 2026-06)

• Managed and optimized Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube.
• Conducted keyword research using Google Keyword Planner and Search Terms Reports to identify high-performing keywords and eliminate irrelevant traffic through negative keywords.
• Optimized bidding strategies, campaign structures, audience targeting, budgets, device targeting, and ad scheduling to improve campaign performance.
• Created and optimized Responsive Search Ads and Performance Max Asset Groups.
• Performed daily campaign monitoring and optimization to improve CTR, Conversion Rate, ROAS, CPA, and Quality Score.
• Generated weekly and monthly campaign performance reports using Google Ads, Google Analytics, Microsoft Excel, and Google Sheets.
• Identified account growth opportunities through campaign analysis.
• Successfully managed multiple Google Search campaigns simultaneously.
• Improved campaign performance through data-driven optimization strategies.
• Delivered actionable weekly and monthly performance reports.
• Maintained strong client satisfaction through timely reporting and campaign optimization.

Vivekananda Global University - Master of Computer Applications