Toshima Goel
Business / Strategy Analyst | Research • Cross-functional Execution • Designer
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About
Analytical and detail-oriented Design graduate (NID) targeting Business / Strategy Analyst roles, with hands-on experience in market and material research, trend forecasting, and cross-functional project delivery across 6 internships. Strengths in requirements gathering, data interpretation, process documentation, and translating research into clear visual and written outputs for stakeholders. Comfortable owning end-to-end workflows in fast-paced, ambiguous environments and building the decks and reports that align teams around decisions.
Experience
Research & Design Intern at Satiq Concrete Manufacturers × IIT Madras (2026-02 – Present)
- Drive a lab-based industrial R&D collaboration converting agricultural waste into commercial interior products, coordinating between manufacturer, IIT Madras researchers and design teams.
- Translate material-research findings into decision-ready recommendations on product finish, viability and interior application, supported by CAD layouts and on-site analysis.
Visual Designer Intern (Brand & Strategy) at Stories Arabia (2025-09 – 2025-10)
- Built investor pitch decks and brand-narrative assets for a real-estate project, sharpening the value proposition across 3+ investor-facing touchpoints.
- Conducted market positioning and competitive analysis of the Bali real-estate landscape to inform brand and messaging strategy.
- Partnered cross-functionally with marketing and strategy teams to align deliverables with business goals.
Trend & Market Research Intern at Pearl Global Industries Ltd. (2025-05 – 2025-06)
- Delivered seasonal trend forecasts and market-research reports that informed product-development decisions at a leading apparel export house.
- Improved communication between design and merchandising teams by standardising moodboards and visual documentation for client presentations.
- Mapped the end-to-end product-development workflow — sampling, documentation, challan management and inventory tracking — gaining operations exposure across the pipeline.
Research Intern (Material Innovation) at Rural Handmade (2024-12 – 2025-06)
- Ran structured material experimentation across multiple fibre and binder combinations, documenting results to validate a durable, sustainable composition.
- Synthesised research into a repeatable methodology underpinning a 6-month graduation project.
Sustainable Design Intern — Tata CSR 'Anokha Dhaga' at Indian Rural Handmade (2025-03 – 2025-05)
- Led research and product development under the Tata CSR Anokha Dhaga initiative, connecting craft-based innovation to measurable social impact.
Design & Content Intern at Studio Calista (2022 – 2022)
- Produced social-media campaigns and content for client brands (Good Earth, Ulta Pulta, Nayika), analysing platform trends to lift digital engagement.
Sustainability Intern at Vedatya Institute of Management (Food Production) (2019 – 2019)
- Researched sustainable production and farming practices, developing early exposure to process analysis and eco-conscious operations.
Education
Bachelor of Design (B.Des) in Textile & Apparel Design – National Institute of Design (NID), Haryana (2022 – 2026)
Class XII – Salwan Public School (CBSE) (2019 – 2021)
Class X – Salwan Public School (CBSE)
