Tousik Basu
SALES & MARKETING PROFESSIONAL (FMCG / GT SALES)
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About
Results-driven Sales & Marketing Executive with 6+ years of experience in FMCG, GT Sales, distributor management, and territory development. Proven expertise in primary & secondary sales, route planning, retailer management, and new product launches. Strong ability to build relationships, drive market penetration, and achieve sales targets through effective field execution and strategic planning.
Experience
Sales Officer (GT) - Win-Medicare Private Limited - East & North Kolkata
(2022-11 - 2023-09)
- Managing General Trade sales operations across assigned territories.
- Handling distributors, ensuring target achievement and stock availability.
- Driving primary & secondary sales growth.
- Expanding market reach and improving retailer coverage.
SAE (Store Alliance Executive) - Super Market Grocery Supplies Pvt. Ltd. - North Kolkata
(2022-05 - 2022-11)
- Managed key retail partnerships and store level execution.
- Improved product visibility and ensured planogram compliance.
- Coordinated with store managers for promotions and sales growth.
ISR (Inside Sales Representative) - Auric beauty Product Pvt. Ltd. - North Kolkata
(2021-01 - 2022-01)
- Territory management in North Kolkata.
- Frequent retailer visits, and promoting newly launched products.
- Achieved consistent sales though busty care products.
Territory Sales Representative - Mentos consumer Product Pvt. Ltd. - North Kolkata
(2018-03 - 2020-11)
- Developed and managed sale assigned territories.
- Frequents marketing meets with retailers and brand distributors.
- Achieved consistent sales growth and brand visibility.
Sales and Marketing Executive - Hindustan Unilever Ltd. - Kolkata
(2017-02 - 2018-01)
- Executed sales and marketing manages to achieve business targets.
- Managed distributor relationships and improved market presence.
- Conducted market research and competitor analysis.
Education
B.COM - Accounting And Finance - University of Calcutta (2016-03)
Higher Secondary Education (12th) - Commerce - WBCHSE (2012-04)
Secondary Education (10th) - WBBSE (2010-01)
