Tripti Mishra

B2B SaaS product and growth marketer with more than 2 years of experience owning marketing strategy, full-funnel pipeline, and go-to-market execution for fintech and compliance technology products. A hands-on problem solver who breaks complex growth challenges into clear, actionable plans and translates technical product capabilities into business value. Led end-to-end GTM for 10+ product and AI Agent launches, lifting trial-to-paid conversion, sharpening funnel efficiency, and accelerating pipeline.

Strong analytical, data-driven decision-making with attention to detail and the strategic agility to adapt and own new problem statements across advertising, campaigns, and demand generation. An excellent communicator and stakeholder manager who influences cross-functional engineering, design, sales, and product teams toward shared business goals.

Product Marketing Associate - Trademo Technologies Inc.

(2025-02)

Trademo builds fintech and compliance SaaS AI - powered platforms serving enterprise and mid-market clients globally.

• Partnered directly with the CEO and executive leadership to define brand narrative and marketing strategy across 5 product lines including TradeScreen, aligning GTM with business goals and influencing pipeline across key enterprise accounts.
• Owned end-to-end GTM strategy and full-funnel execution for 10+ B2B SaaS features and AI Agent launches, lifting trial-to-paid conversion by 12% and user engagement by 25% while sharpening funnel efficiency.
• Defined and ran advertising and campaign strategy across marketplace, demand generation, and co-branded channels, focusing on funnel conversion to boost inbound pipeline by 40% and double channel presence.
• Designed and executed data-driven A/B tests on pricing and product pages, testing CTA copy, layout, and value-proposition messaging to prioritize the highest-converting variants and improve funnel performance.
• Owned user onboarding and product adoption strategy across the full customer lifecycle, reducing time-to-value by 30% through short-form product videos, SupaDemo walkthroughs, and targeted onboarding flows.
• Built persona and customer segmentation frameworks across 3 verticals, guiding sales, marketing, and customer success teams on outreach, content strategy, and retention.
• Built a 30+ asset sales enablement suite (sales kits, competitive battlecards, collateral, case studies), reducing sales-cycle length by 15% and increasing win rates by 20%.
• Conducted VoC research, competitive intelligence, and market landscaping to surface industry trends, prioritize innovation opportunities, and feed insights into product strategy and roadmap planning; improved organic rankings by 15 positions and share-of-voice by 22%.
• Built performance dashboards tracking funnel metrics, product adoption, and campaign ROI, enabling analytical, data-driven decisions across all GTM and growth experiments.
• Served as product evangelist across global financial-services conferences (ICC, GTR, Sibos, ICPA, BIS) and co-hosted an IBM webinar that generated 10 qualified SQLs; orchestrated Microsoft and ICC partnerships with co-branded GTM assets that expanded international reach.
• Led lifecycle email campaigns targeting 1,000+ churned leads, reactivating 18% of dormant pipeline through data-driven segmentation.

Product Marketing Intern - Trademo Technologies Inc.

(2024-08 - 2025-01)

• Produced 20+ SEO-optimized long-form blogs monthly on compliance and trade finance, accelerating organic traffic by 45%.
• Restructured product and solution pages to improve activation and onboarding UX, increasing time-on-page by 35%.
• Delivered 12+ SupaDemo walkthroughs that improved activation by 20% and reduced friction in the self-serve onboarding flow.
• Drafted 10+ press releases for major product announcements, securing 3 industry publication features and expanded share-of-voice.
• Analyzed sales-call recordings to extract buyer objections, refine messaging, and build battlecards that improved win rates and shortened deal cycles.

B.Sc. - Biotechnology - Sharda University (2021-09 - 2024-05)

BS - Data Science and Applications - IIT Madras