Vertical Lead: Content & Brand at RegulatingAI (2024-09 – Present)
Define and execute brand strategy across all platforms, ensuring alignment with organizational goals, audience needs, and evolving industry trends
- Define and execute brand strategy across all platforms, ensuring alignment with organizational goals, audience needs, and evolving industry trends
- Curate and oversee long-form content (blogs, thought leadership, newsletters, press releases) and short-form content (social media, emailers, event captions) for a cohesive brand narrative
- Serve as the SPOC for branding, website maintenance, PR, and content governance, ensuring brand consistency across all verticals
- Oversee social media teams and agencies, ensuring timely execution of campaigns, event promotions, and content strategies aligned with the brand
- Conduct digital hygiene checks across platforms, resolving access issues, ad promotions, subscription management, and maintaining brand messaging synergy
- Lead website content updates and SEO optimization, ensuring engagement, relevance, and positioning as a central hub for AI leaders and diaspora communities
- Vet and approve all external-facing content, including newsletters, blogs, social media posts, press releases, and outreach materials for clarity and impact
- Drive thought leadership initiatives by creating and curating blogs, articles, and strategic communication pieces to reinforce brand authority
- Collaborate with PR teams and external partners to enhance media visibility and execute branding initiatives across platforms
- Track and analyze performance metrics for newsletters, social media, and digital campaigns, optimizing strategies based on engagement insights
- Streamline processes for content approvals, brand alignment, and communication workflows, ensuring efficiency and messaging clarity
- Maintain a repository of branded assets, including presentations, flyers, brochures, templates, and other key materials to uphold brand consistency
Technical Writer at Your Flow Pvt. Ltd. - A Software Development Co. (2022-04 – 2024-08)
Wrote technical documents that accurately described complex processes in a clear and concise manner
- Collaborated with cross-teams to ensure the accuracy of product documentation
- Wrote technical documents that accurately described complex processes in a clear and concise manner
- Developed a comprehensive user guide that provided stakeholders and users with clear instructions and step-by-step instructions for using the product
- Created a series of video tutorials that successfully demonstrated the product's features and functions
- Developed and maintained relationships with stakeholders and other industry contacts, resulting in additional writing opportunities
- Edited and proofread articles for accuracy and clarity
- Adapted writing style to meet the needs of each target audience, resulting in higher engagement and reader satisfaction
Content Developer at Digicon Marketers - A Content Marketing Agency (2018-03 – 2020-05)
Led a team of 15 content writers and created compelling website copy, blog articles, and email campaigns
- Led a team of 15 content writers
- Created compelling website copy, blog articles, and email campaigns
- Researched and wrote detailed product descriptions to drive sales and lead generation
- Developed a content strategy that consistently increased social media engagement
- Conducted keyword research to produce SEO-optimized content, improving search rankings
- Proofread and edited content for accuracy, consistency, and high-quality standards
- Collaborated with designers and developers to optimize content for user experience
- Managed a content calendar to ensure timely, business-aligned publishing
- Established content strategy and editorial guidelines, enhancing brand recognition
- Wrote blog posts on company products and services, generating leads
- Created and edited high-quality content for international clients
