Urvi Shah

Content strategist with 5+ years of experience building, managing and optimising content across BFSI, e-commerce, wealth, healthcare and education brands. Experienced in content strategy, editorial management and AI search optimisation, with a focus on improving visibility across search and emerging AI-driven platforms.

Senior Content Executive at PivotRoots, A Havas Company (2024-08 – Present)

Brands: DMart Ready • MMTC-PAMP • Edelweiss Life • Kotak811 • Shriram Wealth • Unity Small Finance Bank • Kotak Mahindra Bank

• Owned content strategy, planning and delivery.
• Developed and optimised content aligned with SEO, AEO, GEO, and AI search visibility goals.
• Collaborated to manage content workflows and maintain editorial quality.
• Supported new business pitches through research, content audits, and strategic recommendations.
• Developed Reddit-led discoverability initiatives and applied LLM optimisation principles to improve brand visibility across emerging search platforms.
• 50K+ Sessions in One Week — Ladki Bahin Yojana for Women | Kotak811
• #1 Google Ranking — Difference Between 999 and 999.9 Gold | MMTC-PAMP
• AI Overview Visibility — Top 10 Countries with the Highest Gold Reserves | MMTC-PAMP

Content Executive at Infidigit Consultants Pvt. Ltd. (2023-04 – 2024-07)

Brands: Myntra • Flipkart Seller Hub • Dun & Bradstreet India • Redtag UAE • Le’Calla USA

• Edited and improved content written by other writers across multiple brands.
• Created brand guidelines to maintain consistency across content.
• Conducted training sessions on content quality, AI tools, and writing best practices.
• Worked on blogs, landing pages, PR content, and long-form articles.

Associate Content Writer at Infidigit Consultants Pvt. Ltd. (2021-10 – 2023-03)

• Wrote SEO-focused content across B2B and B2C brands.
• Followed brand guidelines and client requirements across different projects.
• Managed content delivery across multiple accounts while meeting deadlines.
• Collaborated with writers, editors, and stakeholders to support content production.

Content Writing Intern at BrandShark & Brisks Media (2021-04 – 2021-09)

• Created SEO-driven blogs, articles, and case studies across skincare, Ayurvedic, bakery, technology, finance, and digital marketing brands.
• Contributed to social media content, LinkedIn content, and content ideation initiatives.
• Assisted with research, content planning, and editorial support activities.

M.Com in E-Commerce – Thakur College of Science & Commerce (2025)

B.Com – Thakur College of Science & Commerce (2021)