Times Property

Content strategist with 4+ years of experience, building and scaling content IPs and driving 400M+ views across YouTube, Instagram, podcasts, and short-form platforms. Led content strategy and execution for creator and brand-backed properties including BeerBiceps (Ranveer Allahbadia) and Dr.

Sriram

Nene. Strong writing and storytelling expertise, paired with AI-assisted workflows for scaled content production.

Content Strategist at BeerBiceps Network (2025-07 – 2025-10)

Led content strategy for a new content IP across Instagram and YouTube with dynamic role spanning ideation, production, direction, and editorial decisions.

• Led content strategy for a new content IP across Instagram and YouTube
• Delivered 100+ shorts and 30+ long-form scripts
• Dynamic role included ideation, Production, direction, and editorial decisions
• Content generated 63.5M+ Instagram views and 15M+ YouTube views

Content Strategist at Media & More (Brand & Client IPs) (2025-07 – 2025-10)

Led content strategy for Dr. Sriram Nene and Kotak 811's FinForIndia, launching from scratch and improving engagement through format redesign.

• Led content strategy for Dr. Sriram Nene and Kotak 811's FinForIndia
• Launched FinForIndia from scratch, generated 100K+ views and 1K+ watch hours within 2 months
• Improved engagement by ~50% through format and narrative redesign
• Owned ideation, scripting oversight, QC, and editor coordination

Content Strategist / Content Head at RAAAZ (2022-01 – 2024-10)

Core contributor to RAAAZ's cinematic storytelling identity across crime, mythology, history, mystery, and pop culture. Scripted 100+ long-form videos contributing to 300M+ views and channel scaling to 2.9M+ subscribers.

• Core contributor to RAAAZ's cinematic storytelling identity across crime, mythology, history, mystery, and pop culture
• Scripted and shaped 100+ long-form videos, contributing to 300M+ views and scaling the channel to 2.9M+ subscribers (1.5M+ growth)
• Led content redesigns delivering 48M+ views in Q3 2024
• Introduced AI-assisted workflows, reducing production time by 30–40% across a 15+ member team
• Led 10+ brand integrations (Lenskart, GrowthSchool, Rudralife)

Content Manager at TimesProperty.com - Times Group (BCCL) (2022-01 – 2022-10)

Managed content operations and led a 10-member freelance team, owned planning, QC, and CMS workflows. Published 500+ articles and drove significant organic traffic growth.

• Managed content operations for TimesProperty.com
• Led a 10-member freelance team; owned planning, QC, and CMS workflows
• Published 500+ articles; authored 20+ top-performing pieces
• Drove 300% organic traffic growth through SEO-led content

Senior Writer / Content Strategist at Independent & Freelance (2022-01 – Present)

Built personal content projects and worked as lead writer for various clients across finance, geopolitics, economics, health, history, mythology, mystery, and crime genres.

• Built personal content projects with 7.5M+ views
• Lead writer for The Indian Insight: 2M+ views, 16K+ subscribers in 6 months
• Clients: Mukul Purohit, Hariram Rinwal, Dr. Pradeep Kumar, FinForIndia, RoarBank
• Genres: finance, Geopolitics, economics, health, history, mythology, mystery, crime

Bachelors of Commerce in Commerce – H.R College of Commerce and Economics (2019-01 – 2022-12)