Utkarsh Sinha

Product-minded operator with 3+ years taking a 0→1 product from idea to market, owning the full lifecycle — customer discovery, roadmapping, PRDs, GTM, and analytics. Led product strategy for an edtech startup to profitability, running structured user research with schools, parents, and students to shape a curriculum spread across 3+ countries with a 9.0/10 NPS. Comfortable translating ambiguous problems into prioritized backlogs, working cross-functionally with engineering and design, and using data (SEO, funnel, satisfaction metrics) to drive iteration.

Brings additional B2B market-research and stakeholder-management experience from working in a large manufacturing environment, alongside an MBA in Strategy.

Product Manager at Ioza Private Limited (2022-03 – Present)

• Led go-to-market and growth strategy for an edtech startup, taking the business from ideation to launch and achieving ramen profitability within the first few months.
• Built and managed the digital acquisition engine across SEO, Google Ads, and content marketing, using search data and campaign performance to improve visibility and support lead generation.
• Designed customer acquisition strategies targeting schools, parents, educators, and students, converting 10% of school outreach into partnerships and creating a ₹1L+ sales pipeline.
• Conducted customer and market research through interviews with schools, parents, educators, and students to identify customer needs, refine positioning, and improve acquisition and product adoption.
• Developed marketing messaging, educational content, landing-page content, social media campaigns, and digital marketing assets to strengthen brand awareness and engagement.
• Built feedback loops and marketing/product analytics to measure learner satisfaction, engagement, completion, and customer response, achieving 95% learner satisfaction, 100% course completion, and NPS of 9/10.
• Co-developed and launched a structured sex and menstrual health education curriculum with K12OnlineSchool, reaching 3+ countries.
• Managed business development, partnerships, stakeholder relationships, fundraising materials, and brand-building initiatives while scaling the startup.

Sales & Marketing Executive — Market Intelligence & Government Tendering at Jai Balaji Industries Limited (Ductile Pipe Division) (2026-04 – 2026-08)

• Conducted structured market research across 20+ government procurement portals, identifying ₹10+ crore in opportunities across 15+ Indian states — sharpening market-sizing and opportunity-scoping skills directly transferable to product strategy.
• Partnered cross-functionally with technical and compliance teams to prepare tender bids for 50+ government departments, managing 100+ statutory and technical documents end-to-end.
• Drafted 50+ stakeholder communications to government authorities, building the structured written-communication and stakeholder-alignment skills central to product requirement docs and executive updates.
• Built and maintained a 200+ contractor database, supporting data-driven business-development decisions.
• Researched flagship infrastructure programs (Jal Jeevan Mission 2.0, AMRUT) to surface high-value, high-fit opportunities — applied market and competitive research at scale.

Freelance SEO & Content Writer (2020-07 – 2021-12)

• Researched keywords and search results to identify topics and content gaps for client websites.
• Wrote and optimized 100+ SEO-focused articles based on search intent, keyword relevance, and on-page SEO best practices.
• Worked on improving search visibility for 10+ target keywords, with several reaching Google's first page.
• Used tools such as Ahrefs, Google Search Console, and Google Analytics to track rankings, traffic, and content performance.

MBA in Strategy – Xavier Business School (XBS), St. Xavier's University, Kolkata (2024 – 2026)

B.Com (Hons.) – St. Xavier's College, Kolkata (2020)

Higher Secondary & Secondary – St. Xavier's Collegiate School (2015 – 2017)