Utkarsh Verma

Data-driven Management Consultant and Market Research specialist

Talent

NoidaMember since July 31, 2026

Primary Market Research (PMR)Demand ForecastingSurvey ArchitectureConcept TestingConjoint FrameworksMS ExcelSQLPower BIProcess AutomationManagement Consulting, Commercial Analytics, Decision Analytics, Business Analytics, Primary Market Research, Quantitative Research, Qualitative Research, Mixed-Method Research, Healthcare Market Research, Pharmaceutical Market Research, Commercial Strategy, Customer Insights, Healthcare Professional Research, Survey Design, Questionnaire Design, Discussion Guide Development, Survey Programming, UAT Testing, Sampling Strategy, Quota Management, Fieldwork Management, Vendor Management, Data Analysis, Statistical Analysis, KPI Tracking, Dashboard Development, Business Intelligence, Data Visualization, Insight Generation, Executive Storytelling, Market Sizing, Demand Forecasting Support, Segmentation, Competitive Intelligence, Brand Tracking, Message Testing, Concept Testing, Market Landscape Analysis, Biomarker Research, Oncology, Respiratory, Immunology, Stakeholder Management, Client Management, Cross-functional Collaboration, Project Management, Process Automation, Process Improvement, Mentoring, Microsoft Excel, SQL, Python, Power BI, PowerPoint, SPSS, Power Query, Pivot Tables, Advanced Excel, Qualtrics, Decipher, Forsta, PRIZSM, Neurons Platform, Adobe InDesign, Generative AI, Prompt Engineering, Business Research, Executive Presentations, Research Reporting, Data Storytelling, Performance ReportingProject Management

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Primary Market Research (PMR)Demand ForecastingSurvey ArchitectureConcept TestingConjoint Frameworks

About

Data-driven Management Consultant and Market Research specialist with ~3 years of experience executing end-to-end primary market research (PMR), quantitative/qualitative analytics, and commercial strategy for Fortune Global 500 clients. Proven track record of leveraging advanced analytics (using MS Excel, SQL, R, Power BI) and engineering GenAI automation frameworks to scale global fieldwork operations, reduce operational turnaround times across workstreams, and drive executive decision-making across international markets (US, EU, APAC).

Experience

Associate Consultant at ZS Associates (2023-09 – 2026-07)

Market Research & Commercial Strategy: Led end-to-end quantitative as well as qualitative research (ATUs, concept testing, KPI trackers, message testing), demand forecasting, and market landscape assessments across US, EU, and APAC markets for Fortune 500 clients; mapped treatment paradigms to optimize commercial strategy, boosting marketing targets by ~15%.
Survey Architecture & Advanced Methodologies: Architected complex quantitative surveys and qualitative discussion guides utilizing advanced skip logic, branching, and conjoint frameworks for 20+ HCP and Consumer (DTC) deep dives to drive rigorous quant and qual MR studies.
Global Fieldwork & Vendor Management: Directed cross-functional fieldwork & survey programming/link testing/QC operations and tier-1 agency vendor management for various multi-lingual studies including a 12-country ATU (Awareness, Trial, Usage) study; managed sampling quotas for as high as 1,100+ global respondents with multiple hard & soft quotas.
Data Analytics & Executive Dashboarding: Queried and cleansed large-scale complex datasets using Advanced MS Excel & SQL; developed interactive dashboards and executive narratives for 11+ global pipeline brands, increasing stakeholder alignment by ~20%.
Process Automation & GenAI Integration: Engineered custom GenAI prompting frameworks and heatmap attention evaluations to automate the synthesis of qualitative transcripts and visual message aids; compressed research reporting turnaround times by ~70% (from 8 weeks to 2–3 weeks).
Data Governance & Quality Assurance (QA): Maintained strict data integrity through systematic quality checks (QC), cross-tabulations, and script validations across 25+ analytics workflows; resolved ~40 complex cross-functional escalations (incl. ad-hoc) monthly.