Vaijayanthi G

Results-driven Marketing Manager with 10+ years of experience leading integrated marketing strategies across digital, brand, and performance marketing. Expertise in SEO, Technical SEO, GEO (Generative Engine Optimization), AI Search Optimization, Google Ads, LinkedIn Marketing, ATL/BTL campaigns, demand generation, lead generation, customer acquisition, and marketing analytics. Proven ability to improve organic growth, optimize customer journeys, execute data-driven campaigns, and leverage AI-powered marketing workflows using ChatGPT, Claude, Gemini, GA4, GTM, GSC, WordPress, Ahrefs, and SEMrush to deliver measurable business growth and marketing ROI.

Deputy Brand Manager - SunStudioSpark

(2024-06)

• Spearheaded integrated SEO, GEO and AI Search Optimization strategies, improving organic website traffic by 30%+ through technical SEO, content optimization and competitor analysis.
• Executed AI-powered marketing workflows using ChatGPT, Claude and Gemini for keyword clustering, SEO briefs, content strategy, competitive intelligence, reporting and workflow automation.
• Managed Google Ads, GA4, GTM, GSC, Ahrefs, SEMrush, Screaming Frog and WordPress to optimize campaign performance, search visibility and marketing ROI.
• Partnered with cross-functional teams to deliver integrated marketing campaigns supporting demand generation, lead generation and customer acquisition.
• Built KPI dashboards and performance reports to drive data-driven marketing decisions and campaign optimization.

Freelance Digital Marketing Consultant - Freelance

(2022-01)

• Delivered SEO, Technical SEO, GEO and digital marketing consulting for WordPress websites.
• Implemented backlink strategies, AI-assisted content planning, Pinterest marketing, website optimization and performance analytics.
• Improved organic visibility through technical audits, keyword research and content optimization.

Senior Executive – Marketing - SPIC Group

(2023-03 - 2024-02)

• Executed integrated ATL, BTL, digital, LinkedIn, email and social media campaigns to strengthen brand visibility and customer engagement.
• Supported Google Ads, SEO, website optimization and lead generation initiatives while improving digital performance through analytics.
• Managed marketing collateral, exhibitions, influencer engagement, agency/vendor coordination and campaign reporting aligned with business objectives.

Senior Executive – Marketing - ARS Steel & Alloy International Pvt. Ltd.

(2021-01 - 2023-03)

• Planned ATL/BTL campaigns, product launches and marketing calendars supporting brand growth.
• Coordinated creative agencies, vendors and promotional campaigns while ensuring timely execution.
• Prepared management reports, marketing analytics and business insights for leadership decision-making.

Technical Coordinator – Marketing - Chattels Realty

(2018-03 - 2020-09)

• Managed Google Ads, website updates, email marketing and digital campaigns to support lead generation.
• Collaborated with business development teams on customer acquisition initiatives and market research.

Junior Executive – Valuation - Adroit Technical Services

(2016-11 - 2018-02)

• Performed commercial and residential property valuation, market research and technical due diligence.

Bachelor of Engineering - Civil Engineering - Magna College of Engineering (2011-01 - 2015-01)