Vishvam Jadhav

Performance Marketing professional with 8+ years driving customer acquisition, lead generation, and full-funnel growth across paid search, social, programmatic, affiliate, and app channels. Managed portfolios of up to ₹7 Cr/month for leading brands across BFSI, AMC, OTT, Travel, and Telecom — growing new user acquisition 235% in 10 months, improving CPA by 30%, growing ROAS from 16 to 25, and increasing lead volume by 35%. Experienced in building MarTech and attribution frameworks, owning budget planning and forecasting, running structured experimentation programmes, and leading and developing teams of 10+.

Associate Director – Biddable Media at WPP Media (GroupM) (2024-08 – Present)

Clients: SonyLIV, ICICI Pru AMC, SOTC, VI (Vodafone-Idea)

• Grew new user acquisitions for a leading Mutual Fund (AMC) client by 235% in 10 months — building a new app campaigns vertical from the ground up and optimising across platforms to hit CPA and CAC targets.
• Delivered a 30% improvement in Cost per Acquisition for a major BFSI client through channel diversification, bid strategy, and funnel conversion optimisation.
• Increased lead volume by 35% for a top Travel & Tourism client via an expanded channel mix, refined audience strategy, and landing page / CRO optimisation.
• Identified, onboarded and scaled new acquisition channels beyond core biddable — affiliate networks, programmatic, and third-party performance partners — unlocking incremental volume across all client accounts.
• Owned campaign planning, budget allocation and forecasting across accounts — establishing KPIs and delivering regular performance reporting and insights to senior stakeholders.
• Owned the creative testing roadmap across accounts — defining test frameworks, briefing creative teams from learnings, and reading results to inform scaling decisions.
• Led and developed a team of 10 marketers — establishing training programmes, SOPs, and campaign review processes to drive consistent execution and team growth.
• Executed full-funnel campaigns across biddable platforms — using Brand Lift studies to measure awareness impact and optimise upper-funnel performance alongside demand generation.
• Won and onboarded two new clients through successful pitches; architected a major Travel client's complete digital marketing infrastructure.
• Managed senior stakeholder and client relationships across all accounts, driving cross-functional alignment with creative, analytics, and vendor teams.

Associate – Biddable Media at Performics (2022-01 – 2024-07)

Clients: WeWork, CRED, CASHe, Airtel

• Managed end-to-end campaign strategy across 5 key accounts, with monthly budgets from ₹50L to ₹7 Cr — including budget planning and forecasting.
• Grew ROAS from 16 to 25 through structured A/B and creative testing, bid strategy refinement, audience segmentation, and landing page / CRO optimisation.
• Built mobile measurement and attribution frameworks using AppsFlyer, Branch, and Google Tag Manager — implementing event tagging and conversion tracking for accurate cross-channel reporting.
• Pioneered a new B2B acquisition channel for a leading Telecom client by identifying and onboarding third-party and self-serve platforms — significantly expanding enterprise reach.
• Mentored junior team members — introducing onboarding frameworks, platform training modules, and performance review processes.

Digital Marketing Executive at TechnoTan Australia (2018-11 – 2020-03)

• Led SEO strategy — keyword research, competitive analysis, and technical SEO implemented with web development teams — alongside a full mobile-responsive site revamp that improved organic visibility and on-site conversion.
• Built and owned end-to-end email lifecycle automation in Infusionsoft — welcome/onboarding, abandoned cart, repeat-purchase win-back, and post-purchase journeys — using behavioural and transactional segmentation for personalisation.
• Owned a WooCommerce D2C store end-to-end — product inventory, content, and site management.
• Ran landing page and CRO optimisation to improve on-site conversion from paid and organic traffic.

Digital Marketing Executive at Mind Technologies (2016-07 – 2018-11)

• Managed Google Ads and Facebook campaigns — hands-on keyword, bid and ad copy optimisation, Quality Score and impression share management, and budget pacing.
• Conducted keyword research and competitive analysis to inform paid search and organic content strategy.
• Created brand marketing content and promotional material for owned and operated channels, supporting campaign and lead generation activity.
• Managed the subscriber database and executed targeted, segmented email campaigns.

MMS in Marketing – MET, Mumbai (2020 – 2022)

B.E. in Electronics – University of Mumbai (2012 – 2016)